Fighting the narrative deficit

In our Post-Broadcast Societies we have accumulated a lot of Information Waste; Outdated Advertising Material… Outdated persuasion and propaganda tactics, unused Ad Space, Misused and Underused Public Spaces, Product placements & endorsements that do not start any kind of meaningful conversations, million of promotional campaign that are a quickly forgotten as any of the new TV Reality Show guests.

It is not the first time some media thinker expose the Big Fallacy behind the Advertising Industry Strategic Growth. It only worked well so far because most agencies were filled with good storytellers and storymakers and mostly because people weren’t so much aware of that Push-Pull nature of broadcast and the actual effect it had on cognition processes, emotional balance and compulsive purchases.

No, very few things since the 70′s have changed in how Marketing and Advertising Agencies perceived themselves but technologies evolved and turned Broadcast systems upside down giving all of us the very special job of selling stuff to each other via Recommendations in Social Networks.

We weren’t supposed to let the Web become such a Consumerist Space but it happened and yet it brought a new revolution in how Applicative Services we’re designed and delivered to us.

In the end we are in a Surveillance State.

Our Cognition Processes are deeply analyzed and compared to improve Sales and to use every available attentional ressources.

Our online Identies once worth a few hundred dollars are now freely collected from what we share in our Social Networks.

Maybe someday we will finally reach a Calmer Computing Era but for now Privacy is under attack everyday.  There is also an acceleration of human desensitivization to many facets of human to human interactions as transhumanists act like they own the future.  Even if its a controversy, their narrative is able to become the dominant one.

The Reason is unclear yet but my human instinct tells me that fighting the narrative deficit we’ve created by producing and consuming irrelevant Brand Experiences is actually a very good thing.

I am not trying to fight Advertising as a practice. Actually Advertising is a great school but like most school the knowledge you get from there is quickly obsolete.

I want to make fighting irrelevance a key skill for the 21st century thinker.