Eurocell transforms inventory management process by deploying Peak’s AI capabilities

Eurocell, the UK’s leading manufacturer, distributor and recycler of UPVC window, door, conservatory and roofline systems, has overhauled and optimized its inventory management through its partnership with Peak.

Using artificial intelligence (AI), Eurocell has streamlined inventory management across its network of over 220 branches, maximizing revenue while enhancing efficiency and delivering superior customer satisfaction.

With a diverse product range spanning traded, manufactured and made-to-order goods, Eurocell faced the challenge of balancing inventory levels across its nationwide branch network.

For Eurocell, ensuring product availability without overstocking is critical to maintaining customer satisfaction, reducing customer churn and optimizing working capital.

Peak’s Inventory AI solution was deployed to address these challenges. Harnessing real-time inventory tracking and AI-powered demand forecasting, Peak’s advanced algorithms provided dynamic restocking targets tailored to Eurocell’s operational needs.

These targets were integrated into Eurocell’s ERP system, and have enabled optimized stock levels across the entire branch network, enhanced visibility of inventory for branch managers and accurate demand signals for better forecasting and recommendations.

Since implementing Peak’s Inventory AI solution, Eurocell has achieved significant outcomes:

• £1.86 million in inventory released, freeing up valuable capital for reinvestment and operational efficiency
• 6.7% increase in product availability, ensuring customers have access to the products they need, when they need them
• For the first time, the majority of SKUs are now classified as “well-stocked,” indicating optimal inventory levels without overstocking
• From a customer perspective, transactions have seen a £50 higher average value compared to website averages

Kevin Sherwood, Head of Planning and Customer Service at Eurocell, added: “Partnering with Peak has revolutionised how we manage inventory. The insights provided by its AI-powered solutions have enabled us to achieve a delicate balance between ensuring availability while minimising excess stock. The benefits to our operations and, more importantly, to our customers, are significant. Our team now has the real-time information we need to make informed, long-term decisions.”

Richard Potter , CEO and co-founder at Peak, said: “As a long-standing Peak customer, Eurocell continues to explore innovative solutions across inventory management and customer intelligence. By investing in advanced AI practices, Eurocell is poised for sustained growth, setting a benchmark for operational excellence and customer-focused innovation in the manufacturing and distribution sector. It’s great to see the benefits our solutions can deliver to them.”

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