Digital Needs To Do Better

Lets face it; if you're a marketer digital largely sucks. There's too much fraud, too little transparency, almost no ethics when it comes to data and way, way too many ads. If you spend $1000 on digital advertising, WARC tells you that most likely over $600 is peeled off by agency fees, trading desk commissions, exchanges, 3rd party verification services, over-estimating of views, bots, etc. Digital video channels are brought with extremism, racism, bullying and hate speak.

It's not much better if you're just an ordinary person. Pop up ads get in the way. Online content platforms make me watch 30 second ads just to view a 45 second video. If I take a minute to look at a Jamaican resort on a blustery November day, I'm followed around the internet for the next three weeks. As we move towards a mobile, video-driven world there's ads at the beginning of videos, during the video, popping up under the video, on the sides and pretty much everywhere else.

It's time to stop the insanity.

At the core of Snibble is one simple thought: digital needs to do better.

We started with a true mobile-only-world next-gen viewing experience. When we launch, people will be able search, share, save and social-view with either a simple thumb click or voice. They'll be able to do things with their friends they couldn't before and they'll be able to find a movie trailer easily without having to wade through a bunch of spoofs or clickbait. Users will be treated like the important asset they are instead of walking wallets whose only sole purpose is to drag every penny of "monetization" out of them.

Advertisers will be able engage audiences on a platform with premium content only. A platform with no extremism, no hatred and no bullying. Our platform will not have more ads than content, so the advertising that is there will stand out. We will NEVER place ads in the middle of videos and they'll have to pry Snibble from my cold, dead hands before we ever annoy viewers with pop-up adds while they're watching a video.

But we're not stopping there.

We pioneering blockchain to have all our data, analytics be 100% transparent and available in real-time to our advertising partners. We're working with them to create real-time insight mechanisms that allow them to reach out to consumers at scale in a. way the adds value instead of interrupting people during their free time. We're creating a platform that offers ad formats that millennials and GenZ find most appealing and see as a fair value exchange.

Digital needs to do better. We're leading the way. If you have any suggestions about how we can develop Snibble to live up to our mission to do better, leave a comment. We'd love to hear from you.

Andrew Shortt, Founder