Digital Consumer Thoughts

No one doubts that the Internet is an excellent channel for companies to keep a good relationship with their customers. But , in order to transform this relationship in loyalty you need take care about some points.

The 2nd Edition Digital Shopper Relevancy Report (Report on the Relevance of Digital buyers), which surveyed more than 18,000 digital buyers from 18 countries brought some information to help everyone understand what goes through the minds of consumers today. Below are some of them:

• 75% understands that internet is an important channel for the company / client relationship .
• 43% is using some technology to monitor the delivery of your product.
• 66% consider it important have options about of payment method for your purchase.
• 51% think that in the future they will spend much more time in online stores than in physical stores.
• 30% feel that they do not receive clear information of how companies are using their personal information.
• 25% do not believe that their favorite stores know their purchase history to provide a better service.
• 65% believe that the option of buying directly from the manufacturers will increase in coming years.