🚀 Didomi expands, Google changes course on third-party cookies

Each month, the team at Didomi compiles essential information to help you stay informed about our work and the privacy industry, including top articles and guides, data insights, opinion pieces from industry experts, and curated best privacy publications online. Have a good read.

TL;DR: In this month's edition, we cover our recent acquisition of Addingwell, and look at some of the recent news, including the decision from Google to revert its third-party cookies deprecation plans.

Didomi has acquired server-side tagging platform Addingwell 🎉

Last week, we announced that Didomi had partnered with Marlin Equity Partners for a €72 investment, and acquired Addingwell , a fast-growing European tech player that supports over 1,000 clients in their server-side tagging implementation. 

This acquisition is a strategic move to strengthen our offering and reflects our continued investment in developing privacy-first solutions.

Server-side tagging is gaining traction among organizations that want to future-proof their data operations by bringing several key benefits:

With Addingwell now part of the Didomi ecosystem, our clients will have the opportunity to explore:

• An all-in-one platform that brings together consent and preference management, server-side tagging, and more
• A solution designed to give organizations full control over their data, from collection to activation
• Expert support to guide teams through implementation and help them scale confidently
• An innovative product and team focused on building the privacy-first infrastructure of the future

The news was picked up in a variety of media outlets, and you can learn more by reading our press release or watching the video announcement from our CEO Romain Gauthier :

Case study of the month: OPCO Santé 📚

Data privacy bites 💡

• Google Chrome is keeping third-party cookies after all: what does it mean?, with quotes from Thomas Adhumeau and François de Broissia from Jellyfish
• The Data Privacy Framework: doomed-by-design? by Thomas Adhumeau
• What is the difference between a CDP and a PMP? by Thierry Maout , with insights from Constance Miceli and Kevin Domingo
• German consent management ordinance: All you need to know by Aramide O.
• Can you collect analytics without user consent? An interview with Iron Brands from Simple Analytics

Save the date 📆

In a context of growing regulatory scrutiny and complex tracking ecosystems, ensuring compliance is more than a checkbox; it’s a strategic advantage. But many organizations still face silent failures: invalid consent, piggybacking and vendor misalignment.

In this upcoming exclusive session on May 14th at 11 am CEST, our Product Marketing Manager Rebecca B. will be joined by Flavie Toumert from Optimize Matter to walk you through practical ways to identify risks, anticipate regulatory challenges, and deploy smart solutions to protect your data and brand.

Sign up today:

Thank you for reading, and see you next month!

- The Didomi team