„Data Strategy“ – the book

Overview

Target group: Managers and business executives, who are looking for an introduction to the topics Big Data & Analytics at a strategic level

Title: Data Strategy - How to profit from a world of big data, analytics and the Internet of Things.

Topic: How companies benefit from their data and what resources, processes and skills they need.

Author: Bernard Marr (Twitter)

Language: English

Pages: 186

Price: 19,99 € (Amazon paperback), 15,81 € (Amazon Kindle Edition)

Positive: Many illustrative examples of successful data strategies and analytics applications

Negative: no methodological approach and little detail

In detail

Without strategy you can go anywhere - just not where you want to go. And without a data strategy, a company will be drowned in data and thirsty for information. According to the hypes around big data in the past and artificial intelligence in the present, the future revolves around data strategies. A data strategy answers the three critical questions for a company:

• What do we want to achieve?
• What do we have to do for it?
• Which data can be used?

Why a data strategy is important for your company, how you design and successfully implement a data strategy in your company, Bernard Marr reports in his book "Data Strategy". The author Bernard Marr is an experienced data expert and has already written numerous articles on the topics Big Data, Analytics and IoT for the Forbes website. Logically, the book carries the subtitle "How to profit from a world of big data, analytics and the Internet of Things".

So, he stretches the bow very far. The wide range of topics, however, is at the expense of the depth of the content. At just 186 pages, there is little space left for details or introductions to the mentioned topics. But the book shines with numerous illustrative examples from the practice of well-known companies such as Walmart - of course without numbers or concretes.

"Data Strategy" is therefore more likely to be directed to the interested managers, CEO´s or entrepreneurs, who would like to get an overview and would like to approach the topic data-driven business strategically. The experienced Data Scientist, on the other hand, will be confirmed in many parts of the book, and so the findings of Bernard Marr's book will also reach the management level.

The goal to enlighten the management level is achieved by the author: after reading the book, you have a rough overview of how to develop your own data strategy for your company, and you get an approximate insight into what tasks to do and what points to consider. However, the book is not a concrete guide to the design of a successful data strategy. It creates an awareness of the necessity and the complexity of a good data strategy and is therefore highly recommended as a home-time, holiday or weekend book. It is both, informative and entertaining at the same time.

If you would like to design an individual data strategy for your company or would like to receive consultation on this topic, we are gladly at your disposal at Datentreiber. We are looking forward to your contact.