Creating Flow & Trust
Louise Mosley
Corporate Escapee & Flow Specialist | Empowering Aspiring Entrepreneurs to Transition from Corporate Life to Meaningful, Impactful Ventures
Continuing my commitment to share content from Roger Hamilton's Entrepreneur 5.0 training, I want to move on and consider your prospects.
How can you create a quality experience which ;
❓ Builds trust in you?
❓ Builds trust in your ability to solve the prospects problem?
❓ And which ultimately results in a decision to buy from you?
It is likely that the person may already be familiar with your content as they have moved from being a follower to be a member of your community. However, this first contact with you still needs to be a powerful and positive experience.
This week I saw a fantastic post from Anke Herrmann, Passion Business Coach, who shared an example of someone who dived straight into trying to sell her product without taking any time to build a relationship. If you listen to Anke’s video she didn’t even know who this person was so how on earth was she supposed to have any level of trust in her?!
You can read the full post from Anke here- https://bit.ly/2ki0GVQ
This post was extremely timely as it links very nicely with the scale I wanted to introduce below.
Consider the following.
HIGH INTIMACY
1.One-to-one Face-to-face
2. One-to-one Virtual
3. Small Local Groups
4. Small Virtual Groups
5. Large Local Groups
6. Large Virtual Groups
7. Online
8. Partners
HIGH LEVERAGE
At one end of the scale we have very personal interactions.
Face to face or virtual one to one meetings which allow individuals to get to know one another, understand areas of mutual interest and start to build trust.
At the other end of the scale we have the online space or using partners which provides high leverage but doesn’t allow for relationship building in the same way as the hi touch experiences at the other end of the scale.
Jumping straight in, at a the high leverage end of the scale can miss many of the trust building experiences and as in Anke's example, leave you wondering
“ Who on earth is this person and why would I want to buy anything from them?!
Have a think about the high trust building experiences you can offer and always consider if you have already done the groundwork first.
Business Storyteller for Tech & B2B companies I Content Marketer I Story alchemist I Empowering technical and B2B companies to win better clients through story-driven content marketing. You're the hero. I'm the guide.
5yFabulous article Louise. Twice I had a horrible hard sell from 2 people who I hardly knew at all. Jumped straight into intimacy far too soon. One tried to sell me £6000 of coaching on the first zoom call. The other one was £3000 of personal branding services over a zoom call too, whilst knocking my own personal brand at the time ( I was 3 months in as a business owner and very vulnerable ). I was shocked and blocked both of them. I love your article which was full of wisdom and so well written. Love you and what you do. I love Anke too!
Passion to Boutique Business - burnout-free growth for successful solopreneurs (without turning into a manager, marketer or tech whiz) Author. Host of the award-winning Soul Touched by Dogs podcast.
5yThanks so much for the shout out! Yes, it's always about trust. Even relationships are about building trust. Of course, if I buy a pair of shoes I don't need to know the life story of the person attending me but for a service like coaching or consulting, it's vital that I feel comfortable allowing that person into my business and life.