Cost to Build an AI-based Text-to-Image & Video Generator App: Breakdown
Biz4Group LLC
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Thinking of building your own Midjourney, Runway, or Pika Labs? Here’s what it’ll actually cost—and how to do it smart.
The demand for AI-generated visuals is exploding. From marketers and creators to SaaS founders and agencies, everyone’s exploring how to turn text prompts into stunning images and videos. But how much does it really cost to develop an AI text-to-image and video generator app?
According to industry averages, the AI image and video generator app development cost ranges from $55,000–$80,000 for an MVP to $90,000–$140,000+ for a full-featured version.
Let’s unpack that number—from feature-wise estimates to infrastructure, team composition, monetization models, and the smartest ways to save on cost.
Key Features (and Their Impact on Cost)
Features drive your AI image and video generator app development cost. Whether you’re building an MVP or a polished full product, here’s what you’ll likely need:
🔹 MVP cost: $24,500 – $35,000
🔹Full version: $35,000 – $50,000+
Tech Stack & Infrastructure: Your Cost Backbone
Even with simple UIs, the development cost of AI image and video generator apps can spike if you mismanage your infrastructure.
Total Initial Setup: $15,000–$30,000
Monthly Ops Cost: $2,000–$10,000+
Who You’ll Need: Team & Talent Cost
You can’t build this solo. Here’s the minimum team breakdown:
Total MVP Build: $29,700–$59,500
Full App Build: $49,050–$92,500
Cost by Development Phase
Break your budget into clear stages to avoid surprises and stay in control of your development spend.
Total MVP Cost: $55,000–$80,000
Full App Cost: $90,000–$140,000+
Cost-Saving Tips for Startups
Want to cut the AI Art generator app development cost? Try these proven tactics:
Work with experienced AI development companies
Monetization Models to Recoup Your Investment
Turn your cost to build an AI Art generator app into a long-term revenue engine:
✅ Freemium with Daily Limits
Give users a taste of value, then upsell for unlimited access.
✅ Tiered Subscriptions (Pro / Premium / Enterprise)
Unlock recurring revenue with feature-based pricing for every user type.
✅ Pay-per-Use Credits
Let users pay only when they generate—perfect for usage-based cost recovery.
✅ API-as-a-Service
Expose your backend to devs and earn from integrations, plugins, or SaaS extensions.
✅ White-Label Licensing
License your platform to businesses that want to launch under their own brand—high ROI, low effort.
✅ Creator Marketplace
Turn your app into a community where creators sell and share, and you earn from every transaction.
Real Portfolio Example: Zenscroll by Biz4Group
Biz4Group helped launch Zenscroll, a social AI art generator platform with:
It’s proof that building smart is possible—with the right tech and team.
Why Partner with Biz4Group?
Start your journey with a free consultation. Book an Appointment Now
Final Thoughts
The cost to develop an AI Text-to-Image and Video Generator App can seem steep—but with strategic planning, the ROI potential is massive.
Break your cost down. Build lean. Monetize early. Your dream app is just a smart execution away.