The Conscious Habit of Letting Go
Brian Sooy
I help owners and investor groups build brands for scaling $5M+ home service businesses // StoryBrand
What’s the secret to creating value, scaling, and growing your business? In this conversation with entrepreneur and author Blair Enns, we learn it’s not about doing more or better. It may be about doing less.
In this episode, I’m talking with Blair Enns from Win Without Pitching. Win Without Pitching is an organization that runs sales and new business development training programs for owners and employees of design firms, ad agencies, PR practices, and other creative businesses. A lot of what he talks about is also relevant for your business.
Blair is also the author of a book that's helped thousands of creative professionals change the way they develop new business. The principles in the Win Without Pitching Manifesto are applicable for any professional that sells services.
Listen to hear the life-changing lesson Blair learned when he says, “Some lessons take me so long to learn, like the idea that other people could do what I do.”
There’s just a lot of courage that’s required to begin (creating), and then you step outside of that domain and think “Okay, now I have to (in some people’s minds) be this sleazy salesperson.” That’s just a misunderstanding of what it means to sell properly. That’s a very vulnerable moment. Creative people are brave to begin with. But they’re still vulnerable in that moment.
On pursuing scale: “After almost a decade I’ve gotten to this place of embracing delegation and empowering the people around me. I've been slow to let go of things over the years. I had to get over the idea that other people could do this, not only as well as I could, but better than I could, even intellectually.
I learned that years ago; the habit of letting go. Part of it is a feeling of guilt, feeling like I should be busy, where now I've completely at the other end of the spectrum. I keep saying to my team, I do not create value by being busy. If we want to keep growing and grow faster, I need to write every day. And that's all I should do.”
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Brian Sooy is a Certified Brand Strategist and StoryBrand Guide, and founder of Aespire, the branding and marketing agency that helps family-led businesses startup, expand, and grow.