C.E.O. Sam Saltis lists 26 Traits of Top C.M.O.'s

A Chief Marketing Officer (C.M.O.) is responsible for creating the story to build market share, increase revenue, and support or redefine a company’s brand image. Sam Saltis, C.E.O. of Core D.N.A., wrote a PHENOMENAL article titled, How To Become a Chief Marketing Officer (C.M.O.): Twenty-Six Must-Have Traits. Jack Welch says, “Before you are a leader, success is about growing yourself. When you become a Leader, success is about growing others” (Jack Welch, 1). Thanks, Jack Welch Management Institute, Dr. Brent Duncan & Synthegrate, and Sam Saltis, for continuing to help us GROW into Exceptional Leaders.

“The C.M.O. mindset should be imaginative, open, critical, experimental, and growth-obsessed. The best C.M.O.’s are lifelong learners and use whatever new knowledge they acquire and apply it to the market, no matter how it ebbs and flows. Marketing is fluid and exciting, and every C.M.O.’s strategy should mimic those traits. Keep an open mind about trends in the market, because if your marketing strategy is not evolving, it is DYING” (Sam Saltis, 2).

I recommend you Click on Sam Saltis’s Article 26 traits as he explains why he recommends we develop these traits of Top C.M.O. leaders. Which traits are natural to you?

1. Jack Welch. 2005. Winning

2. Sam Saltis. October 2021. Core D.N.A. Blog. How To Become a Chief Marketing Officer | Core D.N.A. | Core DNA