Celebrating Accomplishments 2024

Available for Cooperation and Providing Technical Support in Heritage Management and Sustainable Cultural Tourism!

Sharing 10 years of experience in Egypt, Oman, Italy and Sweden, I provide technical services, research & studies in assessing the outstanding values and cultural significance of (UNESCO WHC) heritage sites, historic buildings and urban/rural landscapes, developing (strategic) heritage management plan and proposing heritage marketing directions, and visitor management, interpretation & cultural tourism activities emancipating community involvement. Also, I provide interdisciplinary capacity-building activities. All these services and activities could be provided fluently in both languages Arabic and English.

I welcome all types of cooperation (on-site or remotely; short-term or long-term; ... etc.)

I am looking forward to receiving your messages to coordinate a meeting and look at the types of cooperation opportunities.

Finally, I will be so pleased if you provide me posting your recommendation on my profile or share your feedback on my service page here!

Working Experience:

Aug. 2024 – May 2025 Mentor & Instructor, University of Lincoln & The British Academy - Program “Upskilling African Early Career Researchers in Archaeology and Heritage”

July – Oct. 2024 Workshop Instructor, DAAD Kairo Akademie 

• Workshop “Heritage Management Planning: Between Theories and Practices”,
• Workshop “Heritage Marketing and Community-based Cultural Tourism”,
• Capacity-Building Workshop, for the Egyptian Ministry of Antiquities and Tourism, “Marketing Heritage Tourism at Archaeological Sites”.

Membership:

2024 – now IUCN Tourism and Protected Areas Specialist Group

2024 – now Centre on African Public Spaces

2024 - now ICOMOS Working Group “Our Common Dignity Rights-based Approaches”

OCD-RBA Working Group Report 2024 (Translator): Our Common Dignity-Rights-Based Approaches Working Group: History and Milestones (Arabic Version – التاريخ و المعالم:مجموعة عمل الإيكوموس -كرامتنا المشتركة - للنُهج المرتكزة على الحقوق)

Academic Participations:

• 03 Nov. 2024 Guest Lecture “Vernacularisation of Cultural Identity: Disneyfying Community-based Tourism”- Webinar “Vernacular Architecture and Heritage: Lessons for Sustainable Design”- Sustainable Architecture and Urban Design (SAUD) Program, Faculty of Fine Arts, Architecture Depart., Helwan University.
• 22 Oct. 2024 Public Seminar “The Cultural Landscape of Civita di Bagnoregio: Heritage Branding and Authenticity”- Italian Archaeological Centre in Cairo.
• 20 Oct. 2024 Short Talk “#HeritageForAll Platform: between Enhancement and Market” – Cultural Heritage Narratives and HeritaGeeks.
• 12 Aug. 2024 Short Talk “People-centred Heritage Branding Approach” - Webinar “Marketing Beyond the Surface: Leveraging Anthropology and Archaeology” by The 7th Bridge Consulting.
• 19 March 2024 Public Seminar “Cultural Identity and Heritage Site: People-centred Approach” – Bawtaqah Architectural Foundation (in Arabic Language).

Publications:

• Book Chapter: Amer, M. (2024). Mutrah Old Market, Oman: Analysis to Enhance a Living Heritage Site. In L. Makhloufi (ed.), Tangible and Intangible Heritage in the Age of Globalization. Cambridge: Open Book Publishers, 103-126. (DOI: 10.11647/OBP.0388) [Berlin: Arab-German Young Academy of Sciences and Humanities (AGYA)]
• Conference Paper: Fareed, M.W., & Amer, M. (2024). People-centred Natural Language Processing for Cultural Tourism Market: a Research Agenda. In A. Amelio, F. Cauteruccio, D. Ursino, & L. Virgili, (eds.), the Proceedings of the 2nd International Satellite Conference on Visual Pattern Extraction and Recognition for Cultural Heritage Understanding (Vol. 3600) [co-located with 27th International Conference on Theory and Practice of Digital Libraries (TPDL 2023)]. Zadar: CEUR-WS Workshop. [ISSN 1613-0073]

Reviewing Papers:

• Dec. 2024 Springer Nature (SNAPP) Journal “Scientific Reports” (www.nature.com/srep/).
• Nov. 2024 Journal of Cultural Heritage Management and Sustainable Development.
• Sept. 2024 Member of the Scientific Committee of the International Conference "Housing Development in Metropolitan Cities: Analysis, Comparison, Debate" - Berlin, Germany [Arab-German Young Academy of Sciences and Humanities (AGYA); German Federal Ministry of Education and Research]. 
• June & Aug. 2024 Journal of Asian Architecture and Building Engineering.
• July 2024 Tourism Management Perspectives.
• May 2024 Cogent Social Sciences (Open Research).
• Feb. 2024 Member of the Scientific Committee of the International Symposium "Networks, Markets and People" (Mediterranea University of Reggio Calabria, Italy).
• Jan. 2024 Journal of Cultural Heritage Management and Sustainable Development.

Supervising Dissertation:

Mohamed W. Fareed (2024). Developing an Alternative Touristic Route for Lost Cultural Heritage through Audio Guide: the Case of Al-Qata’I’, Egypt's Forgotten Islamic Capital. [Masters of Arts in World Heritage Studies (Online Track)] at Faculty (6) - Architecture, Civil Engineering, and Urban Planning, BTU Cottbus-Senftenberg (Germany) – the supervision is joint with Prof. Roland Bernecker (Chair of Cultural Management).

Media Publications:

• Interview: Monaco, A. (2024). Corporate Heritage vs. Branding Cultural Heritage Site. ARTI Website.
• Interview: Durafour, M. (2024). Why Has Cultural Awareness Become Crucial?. People Are Culture Website.

Channels:

• LinkedIn: www.linkedin.com/in/mohamedbadryhcsm/  
• ResearchGate:  www.researchgate.net/profile/Mohamed-Amer-13

HAPPY NEW YEAR 2025!