Case Study: Health Plan Member Care Initiative
The Obstacle:
A top health insurance provider approached us with a challenge: they needed an effective way to remind members of their access to various healthcare options. The solution had to be convenient, easy to access, and serve as a consistent reminder of the company’s commitment to member care. Additionally, it needed to communicate key information such as how members can access care services, including urgent care and setting up appointments with nurse practitioners, while also directing them to resources like educational videos and provider directories.
The Approach:
We collaborated with the managed care organization to design a solution that would be both practical and impactful. Our idea centered around the creation of a magnet self-mailer, allowing members to keep vital healthcare information in a prominent location, like their fridge, ensuring it would remain top of mind.
The magnet was designed to include key details such as a 24-hour advice line for urgent care, links to educational videos, and resources to help members find the nearest healthcare provider. This tangible reminder serves not only as a hub of essential resources but also as a daily reminder that their health plan is there to support them in their care journey.
By integrating this customized magnet into the direct mail piece, we provided a solution that enhanced both convenience for the member and efficiency for our client.
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The Results:
The magnet self-mailer was well-received by members, who found it to be a convenient and practical resource for accessing important healthcare information. The initiative strengthened engagement between the health plan and its members, reinforcing the company's commitment to being an active partner in their subscriber's healthcare journey. As a result, the health plan saw an overall improvement in member awareness and utilization of their key offerings and educational resources.
If you would like to explore how a similar solution could elevate your engagement strategy, reach out to the LCS Team today to discuss your goals!
Email: info@libertycreativesolutions.com or call: 708.633.7449