Can communications be one of the M.V.R and, its members, the M.V.P.?

Social media has been abuzz with experts, from all walks of life, weighing in with their version of what must be an ideal work-week. Logic dictates, if one finds satisfaction in their work or roles, no amount of hours is too much or too less.

So, in a sense, it is understandable for a leader to present a point of view advocating for what benefits their business. After all, we are a democracy.

What begs attention is the manner in which a statement was made, considering the fact that many impressionable young minds look up to such inspiring leaders.

Recently, at an industry event, a senior executive spoke about their Company's exponential top-line and bottom-line growth, crowning the department(s) responsible as the 'Most valued Role (M.V.R.)' and, its members, the 'Most Valued People (M.V.P.)'. This, after putting in months of hard work.

But, history is witness to the fact that all it takes is one brain fade or delayed comment to undo years of hard work; potentially wiping millions and billions off the market, and, with it, loss of credibility, reputation, and brand equity. Take for example, more recently, when Nvidia CEO Jensen Huang’s single comment about the future of quantum computing triggered a massive sell-off to the tune of $8 billion in market value, or when Volkswagen's delayed response to allegations from the Environmental Protection Agency in the US that it had skirted clean air rules led to a stunning 18.1% drop in share prices.

The flip side to this tempestuous scenario is that it spotlights the criticality of corporate communications in a Company.

Makes one wonder, can communications be one of the M.V.R. and, its members, the M.V.P.?--given its impact.

After all, communicating facts and key messages as also the feelings behind them in a timely manner in high fidelity is 'Half The Work'.

(Disclaimer: Views are personal)