Campaigns that stand out for all the right reasons
As you can imagine, at WINK Models see all kinds of briefs cross our desks and we work on a huge range of campaigns nationally. I wanted to share with you some of the work we've done recently that's lit our bellies on fire and that we've really enjoyed the results of.
WINK have helped Lion Nathan roll out the introduction of the new Heineken 3 product into the Australian market. Launching in August, WINK have provided staff across 5 states nationally in an experiential capacity. The WINK Models team have visited various public events and major head offices as well as Heineken stockists and suppliers in branded kombi vans, providing consumers with the opportunity to try Heineken 3. It's given the brand a strong grass roots introduction, getting the product directly into thousands of consumers' (and potential consumers') hands with a high level of engagement with promotional staff, whilst also creating countless social media moments and coverage.
There have been over 18,500 Heineken 3 bottles given out to sample between venues, events and offices over a 3.5 month period so far.
Our guys are now working on the Brisbane leg, so if you see a Heineken branded kombi van, give them a hey!
WINK recently worked with the Coca-Cola team to create a Halloween campaign for Fanta. The campaign brief was to engage consumers and to lift the profile of the brand with a cool edginess, whilst harnessing the spooky vibe of Halloween. Coca-Cola engaged WINK Model, Ramon, to not only choreograph the video but also to star in the content created for social media use. The content turned out so well, that Coca-Cola also engaged Ramon to bring the character to life in their offices on the date of Halloween. A multi-faceted campaign that we think was executed brilliantly.
WINK worked alongside the team at Farmers Union to create a brilliant lifestyle TVC for their Greek Yoghurt product. The brief was to recreate the emotion of sharing a family meal, and engaged over 8 models from WINK, who are all part of the Naris family. Being able to use a real family, with ages from 6 to 65, provided not only an on screen chemistry that was perfect for the brief, but also an atmosphere on the shoot day that was fun, seamless and easy to work with. We just love the final result as it gets us all excited for our upcoming Christmas lunches with family.