Business Chatbots on Facebook: An Overview, Benefits, and Functionality.

With a stunning cover photo and a winning marketing plan in place, your Facebook business account is nearly ready to go. Yet when it comes to chatbot messaging, you may be left feeling bewildered: is it worth a try? How do I get started? Have no fear, this newsletter will provide answers to all your queries.

What Is a Facebook Chatbot?

The word chatbot is composed of two parts: “chat,” which means to have a conversation, and “bot,” derived from a robot.

A chatbot on Facebook is an artificial intelligence system capable of "chatting" with users, answering specific questions, and providing recommendations and suggestions automatically. it can be configured to respond to the public according to the profile and the particular needs of each business.

What advantages does it offer?

Crafting a chatbot for your business on Facebook brings numerous benefits, such as:

• Enhancing your Fan Page with practical features that attract followers.
• Building client loyalty through prompt responses to their inquiries.
• Tailoring programmed questions to match your business objectives.
• Providing personal attention without incurring staffing costs.
• Easing customer doubts by delivering the right answers at the right time.

How does a chatbot work?

Now let's see how a chatbot operates on Facebook after you have had a clear idea about its uses.

Via the Application Programming Interface (API) of Facebook Messenger, chatbots can communicate with people through messages, videos, photos, and call-to-action buttons.

A chatbot, for example, will help a user, among other possibilities,

to schedule preservation, and buy a product...

Through Facebook Messenger’s API (Application Programming Interface), the chatbots can interact with people through texts, videos, images, ...and buttons of call-to-action.

Upon clicking the “Message” button, users see a chat window pops up with a greeting or presentation of options, between which they can choose to obtain an answer according to their needs and start the dialogue. For that, they need to press the “Get Started” button.

Once they press “Get Started,” a series of keywords guide the customers through various procedures 

During the conversation, the chatbot uses keywords that the users write and interpret which of them they could be looking for. For example, if you own a shoe store and the users write the term “Adidas,” you can configure the chatbot so that the answer includes offers with that word.

If you've not activated your chatbot yet, contact me and I will be happy to help you set up an effective chatbot system that meets all your business goals.