Beyond CRM

Customers are the most valuable assets of organisations. Having user-friendly integrated flexible software solution can optimize total value chain of companies and customers relationships.  A suitable CRM solution can develop the connections of customers and an organisation. 
Today's CRM solutions usually have four main Modules; Marketing, Sales, Service and Support. Having integrated Business process in CRM  is so important to develop the unique way of  managing  Customers Relationship in each organisation.  The structure of IT solutions could be  near and similar to each other, while the way that organisations use those solutions make a complete difference between level of services that they provide for their customers. 

Providing an IT solution is not just about developing software, it is also about how the system will be used in future.  So if one of the main goal of CRM is to "Show one face to customer", it would be even more important to see CRM not only as a software but also as a culture too. Each department have knowledge of their interactions with the customer and CRM gives this opportunity to share information and knowledge of the valuable customer. But still end users can use it efficiently or not.   Having a good consulting team is so useful to establish both system and culture of CRM.