B2B Email Done Right

I am frequently spotlighting poor B2B sales pitches and vendors behaving badly. So just to keep things interesting, here is a good one. This is an email I just received. We are not in the market for this product, but if we were, this is effective B2B email marketing:

Hello, J.D.!

I am following up to introduce an understandable, ethical, and auditable AI from the Gartner Cool Vendor-Diveplane. 

Duke Health, Alder Hey Children’s Hospital, The Virginia Department of Behavioral Health, and our other customers are leveraging our AI to analyze, train, condition, interpret, and model their sensitive patient/research data without impacting the data’s privacy and security. 

The AI helps comply with data regulation laws like HIPAA, save costs, add revenue, develop prototypes, run ML algorithms, derive real-time insights, add to the accuracy of predictive models, formulate data strategy, embrace new tech, and support decision-making, innovation, and data science. 

It duplicates patient data to create statistically similar but PHI-free, untraceable, and irreversible synthetic datasets. The synthetic datasets can be distributed for analysis, keeping your source data secure. 

Would you like to explore it on a call with us? Is there a date or time that works for you? 

Regards, 

Deepak Bhardwaj

Diveplane Corporation

Why is this effective?

1. Opening with an attention grabber -- Gartner Cool Vendor is a meaningful 3rd party validation (AIDA)
2. Relevant reference customers and what they are doing with your product / service
3. Short and clear explanation of the value prop
4. Just text, no graphics and links, so it gets past the spam filters that we (and everyone else) have turned up to 11