The AI Trap: How Over-Automation is Killing Connection and What to Do Instead
Recently, someone told me, "AI will become your competitor."
No, it won’t.
Here’s why: I don’t use AI to take shortcuts. I don’t rely on it to automate my voice or churn out mass content. Instead, I use AI as a research partner—a tool to amplify the frameworks and design models I’ve created over decades of experience. I don’t hand it the keys to the universal database or ask it to create cookie-cutter programs or strategies. That’s not the way I work.
But many business owners are falling into this trap, and it’s creating a bigger problem than they realize. AI is being used to cut corners, mass-produce content, and automate interactions at scale. The result? A tidal wave of information, but little connection. Efficiency without energy. Automation without authenticity.
Let’s take a closer look at the challenges this misuse of AI will bring—and why the human touch will always be the highest currency.
The AI Pitfalls Business Owners Will Face
The Solution: Make AI Your Partner, Not a Replacement
AI is an incredible tool, but it’s not a replacement for human intuition, energy, or lived experience. When used thoughtfully, it can amplify your brilliance without replacing it. Here’s how you can approach AI as a business owner:
1. Feed AI Your Own Data
Avoid relying on AI to pull generic information from the internet. Train it using your unique frameworks, voice, and expertise. By doing this, you ensure that the output aligns with your brand and doesn’t sound like everyone else.
2. Let AI Support Your Creativity, Not Replace It
Use AI to handle time-consuming tasks like organizing research, summarizing data, or generating new angles for exploration. But always let the final creation—your voice, energy, and insights—come from you.
3. Prioritize Quality Over Quantity
Instead of flooding your audience with mass content, focus on creating fewer, higher-quality pieces. Let AI refine your message, not drown your audience in unnecessary noise.
4. Stay Human in Your Interactions
AI can’t replicate the power of genuine connection. Avoid automated comments and impersonal DMs. Take the time to engage thoughtfully and authentically. This is where trust and relationships are built.
5. Focus on Action, Not More Information
Your audience doesn’t need more information—they need results. Use AI to create tools, frameworks, and resources that drive action, not just words.
6. Balance Technology with Humanity
Leverage AI for efficiency, but never lose sight of the human element. Hold space for intuition, creativity, and energy in your work. These are the elements that set you apart.
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The Human Touch Will Always Be Superior
While the world races toward automation and scalability, it’s easy to forget the value of the human touch. Here’s the truth: AI is an incredible partner, but it will never replace the power of human intuition, creativity, or energy.
AI mimics humans, not the other way around. It doesn’t hold space for transformation. It doesn’t intuitively connect the dots between your experiences and your future. It doesn’t dream, pause, or feel. And it doesn’t understand the magic of the human spirit.
As we step into 2025, the most successful business owners won’t be those who automate the most. They’ll be the ones who master the art of blending technology with humanity. Those who prioritize connection, intuition, and authenticity in everything they do.
Because the real question isn’t, “Will AI replace us?” It’s, “Who’s in control of our mind?”
For me, that’s the line I won’t cross. I use AI extensively in my work, but I never let it take over. I’ll always protect the sovereignty of my mind—and I encourage my clients to do the same.
Click the image below to watch a reel I created on Instagram. Or click HERE.
The Future of Business: Ideas as the Highest Currency
The human touch will be the highest currency in the years to come. The ability to hold space, create clarity, and inspire action will always surpass any algorithm. AI can amplify our brilliance, but it can never replace it.
The future belongs to those who know how to merge technology with humanity—and never lose sight of what makes us irreplaceable.
AI Is My Unfair Advantage—And It Can Be Yours Too
The truth is, AI isn’t my competitor—it’s my partner. The way I integrate business strategy, spirituality, and AI is unlike anything you’ve seen before. AI amplifies my insights, but it will never replace what makes me—and you—irreplaceable:
This is the approach I bring to The Incubator—a next-level group coaching experience for business owners who want to scale with systems while staying deeply connected to their human brilliance.
In The Incubator, I’ll show you how to:
If you’re ready to stop competing with AI and start using it as your unfair advantage, The Incubator is the place to be.
Click HERE to join or learn more. Together, we’ll create a business that’s powered by both cutting-edge tools and the timeless magic of human connection.
Schedule a Zoom call with me HERE.
The AI Marketing Guy | Building AI & Automation into your Marketing | CEO of Lawton | Speaker | Dad | Dachshund Owner
3moAI is a powerful tool, but it's all about how we use it. Your insights on maintaining authenticity and human connection are spot on. Looking forward to reading your article and learning more about your perspective!
Trade Facilitation Consultant & Advisor | I help and empower Businesses & Government Institutions to implement cost-effective strategies to trade & do business in Africa | Connects On Personal Capacity
3moMary Henderson the human touch is irreplaceable and important to incorporate AI within existing business cultures
Managing Consultant, PharmaFlow; Author, Wiley's Supply Chain Management in the Drug Industry: Delivering Patient Value for Pharmaceuticals and Biologics and Transforming the Pharmaceutical Supply Chain, coming soon.
3moUnfortunately that is not how the vendors of AI solutions are positioning it, which is the real problem. Computer algorithms have been useful in the realms of over the years, but they only have access to pre-existing data. I’m not sure enough people realise that? It’s the people that use AI with that in mind who will benefit most, me thinks…
THE Promotional Product Disruptor 💥 Maximising brand awareness impact with targeted merchandising products & video brochures 💥 Helping businesses overcome Trade Show/Exhibition challenges with proven strategies
3moYou are quite correct about how we use AI Mary Henderson, IF used in the right mix and way, it can add significant value Roy Kowarski : Promotional Product Disruptor #BetterCallRoy Founder of Out There Branding, sharing #PromotionalProducts, #BrandingTips #MarketingIdeas
I don’t coach. I recalibrate. For high-performing women & orgs losing talent to leadership roles no one wants. Clarity. Command. Culture that doesn’t cost your best.
3moA tool not the master