#99 | How To Build An Unstoppable Alliance With CX Feat. Courtney Leblanc

Welcome to Experiment Nation’s Newsletter! Every week Rommil Santiago , the founder of Experiment Nation, shares interviews with CRO experts, instructional conference sessions, reports, and events. We hope you find this useful for your Conversion Rate Optimization practice - and if you do, kindly tell a friend!

In this issue

• Latest interview: How To Build An Unstoppable Alliance With CX Feat. Courtney LeBlanc
• Join our Slack: We’re casual, friendly, and helpful. Chat with us =)
• Jobs: Experimentation Job Listings of the Week
• ICYMI: Product Experimentation: How to get Product Managers to Experiment ft. Shagun Aulakh

How To Build An Unstoppable Alliance With CX Feat. Courtney Leblanc

Forging powerful partnerships between CX and experimenters Navigating the daily demands of a CX leader Simplifying CX workflows with customer insights ... and so much more! Don't miss out on this enlightening conversation from an expert in the CX game!

Watch the full interview

Join our Slack and shoot the sh*t with CROs from around the world

Chat with others in the CRO community. Ask each other questions. Get links to our exclusive content. Hang out at our CRO Therapy sessions. Just say hi and make a friend. To be honest, it will likely be chaotic - so brace yourselves.

Join our Slack

Latest Experimentation Jobs

Looking for a new challenge in experimentation? Find 100+ experimentation-related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote, or hybrid. Take a look and start pivoting your career.

This week’s featured roles:

• Senior Data Engineer, Experimentation at Vinted (Vilnius, Lithuania)
• Staff Tech Lead Manager, Experimentation & Insights at Slack (USA)
• CRO Specialist at ESW (Madrid, Spain)
• Experimentation & Innovation, Owned Media Channel Strategy at JP Morgan (USA)
• Product Management Leader- AI at Optimizely (USA)

Are you hiring? Submit here

Product Experimentation: How to get Product Managers to Experiment ft. Shagun Aulakh

How do you get Product Managers to adopt Experimentation? Shagun Aulakh , a Director of Product Management - Experimentation, shares her tips with Rommil. Here are just a few of the takeaways:

1. Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.
2. Prioritize education and internal PR to influence and persuade teams to embrace experimentation.
3. Define success metrics for your experimentation program and map out a long-term plan for evolving maturity.
4. Identify champions within the organization to inspire and motivate other teams to adopt experimentation practices.
5. Democratize insights and share success stories to showcase the value and impact of experimentation.

Watch the full interview

No time for the full interview? Watch 6 minutes of highlights.