5 Ways You Can Use Animated Explainer Videos for Your Startup
Animated explainer videos are the brand building hacks startups need to bring their value propositions to life, showcase their benefits, and get their audiences to emotionally buy into their product’s values.
These short and eye-catching clips can deal with complex topics while appearing simple and approachable enough. No wonder animated explainer videos make for amazing advertising, sales, and investor presentation tools.
With an animated startup explainer video, companies can level up their brand recognition and sales at the same time. The following are five specific actionable methods startups can use right now to build solid brands.
Introduce Your Startup to New Audiences
The best way to present your brand to potential customers is an explainer video. These videos are a short, usually 60-90 seconds long format version of the mission, products, or services you provide.
For example, a user on Reddit in r/startups posted about their startup's animated video that helped explain the use of a niche AI tool to those unfamiliar with technology, resulting in a 20% increase in demo requests.
The best way to achieve this is to concentrate on your audience's key problem areas in a graphic way. Emphasize the problem your startup tackles, and then show off your solution.
You can plug this video on the homepage of your website, or you can also share it on niche specific sections on social media platforms like LinkedIn or target niche-specific accounts on X to reach the right eyeballs.
Turn the theory of “Engaging Content” into reality
Well-crafted and scripted animated explainer videos stand out on even the busiest and most crowded social media feeds . In fact, videos are so powerful that they have been shown to boost the click-through rates of average email campaigns by as much as 65%. They can even improve sites’ SEO through longer page retention rates.
You'll get the most out of your video if you make sure it fits your target marketing channels. Add captions for silent autoplay on mobile devices and use visuals consistent with the colors and tone of your brand.
Experiment with different versions of your videos to find what works best for each platform. Spending a little bit of cash on limited ad buys can go a long way in filtering out dud videos and revealing high converting games. Thanks to outsourced video editing and production, cranking out different versions of your videos for targeted ad buys has never been more affordable and scalable.
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Pitch to Investors with Confidence
Whether you’re trying to pitch to seed, angel, or battle-hardened VC’s you need to quickly get their attention, communicate your startup’s value proposition, and clearly project your revenue potential. This doesn’t have to be impossible.
When you use animated explainer videos, your vision can appear simple and concise. VC’s and other investors have seen the bells and whistles. They don’t put up with overly complex or mysterious pitches because they know badly thought out business ideas often hide under layers of complexity. Instead, they are on the lookout for powerful ideas with massive revenue upside that are transparent, easy to understand, and easy to appreciate.
Animated explainer videos help you stay on message while pushing you to cut away the fluff of unwanted and potentially distracting details. Since you only have a short amount of time to engage, connect, and convince your viewers, you’re forced to present your ideas in the best, most efficient, and most moving way possible. Animated explainer videos force you to develop this kind of tight message discipline.
Well produced animated video for startup projects may be short, but they are definitely long on impact and effect.
Onboard Customers and Reduce Support Queries
A lively explainer video for the startup can make the onboarding process efficient. These videos not only navigate users through the product features but also cut down the confusion and the support tickets.
According to Backlinko, customer retention is positively affected by the use of explainer videos since they quickly illustrate how to get value from your product to the clients.
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A subscriber on Reddit, who owns a startup, revealed that their startup animation deslogugu-cut onboarding time by 30 percent. The video taught a newbie user that they could set up a new account and use core features by replacing thick manuals.
The customers compared it to the text guides in terms of easy following. The support team had fewer questions due to the information given. Employees discovered the product independently, and as a result, they were equipped with knowledge.
Challenging app users can benefit if they know how to set up an account and navigate the application. Make it modular if you want to keep it short.
One module could deal with project creation alone, this is how you could organize them, like “Create Your First Project.” You can place these videos in the app's help center or send them out to new users by email right after signup.
Partnering with an explainer video production company ensures high-quality, engaging, and optimized video content. Learn how we can help increase your ROI.
Build Trust with Testimonials and Case Studies
A startup marketing video with customer success stories can quickly be seen as credible and convincing. Again, animated explainer videos can be turned into high-quality testimonials that go far beyond the interest you would get from plain text quotes.
A Reddit user on the marketing sub-forum shared the tip on how their animated video for startup showed the story of a client's success.
The footage used animated characters that depicted a client’s journey from their problem through the solution provided by the startup. It has led to a 25% lead boost as the potential clients were connected to the relatable narrative.
For this, you can interview satisfied customers and create a 60-second video. Concentrate on their problems, how your product helped them, and quantifiable results such as time or money saved.
Be consistent with your branding to build trust. The snippets can be displayed on your website's testimonial page or shared directly in the sales emails for lead nurturing.
Tips for Creating Effective Animated Explainer Videos
Here are the suggestions to help you get the best results with your video:
A professional, well-produced pitch or animated explainer video can be a good way for a startup to show its credibility.
Why Animated Explainer Videos Work for Startups
The main reason animated explainer videos are so successful is their ability to break complex concepts into simpler ones and, at the same time, mentally and emotionally engage the viewers.
From animation, as opposed to a live-action video, you get the flexibility to see a vision of abstract concepts, which is impossible without costly shooting sessions like software workflows or data analytics.
88% of marketers are experiencing an increase in ROI thanks to videos, and in addition, startups can achieve the same success with a good plan.
The videos can also be easily upscaled. Just one startup marketing video can be reused in different forms on websites, ads, pitches, and onboarding; thus, it can save both time and money.
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