5 ways to re-engage your supporters and keep the excitement for your mission alive

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Now that we’ve all gotten settled into the new year and recovered from the holiday season, it’s the perfect time to reconnect with your supporters. Whether you’re coming off a successful year-end campaign or looking to spark new momentum, re-engaging your audience can set the tone for your organization’s success in 2025.

Here are 5 ways to re-engage your supporters and keep the excitement for your mission alive:

1. Share Your Impact from Last Year

Supporters want to know that their contributions made a difference.

• Show, don’t just tell: Share powerful stories, photos, or videos that illustrate the lives changed by your work.
• Be transparent: Include key metrics or achievements from 2024. For example, “Because of your generosity, we provided 5,000 meals to families in need last year.”

A heartfelt recap reminds supporters of the tangible impact they’ve helped create.

2. Send a Personalized Thank-You

Gratitude never goes out of style.

• Address supporters by name in emails, letters, or even social media posts.
• Highlight specific contribution milestones when possible, like “Your $50 donation helped fund 10 backpacks for kids in our community.”
• Consider a short, genuine video message from your team or beneficiaries—it adds a personal touch that goes a long way.

3. Launch a New Year Kickoff Campaign

Start the year strong by giving your audience something to rally around.

• Host an event: Whether virtual or in-person, a kickoff event can re-energize your base and build excitement for what’s ahead.
• Create a mini-campaign: Frame it around a New Year’s theme, like setting goals or building a better future.
• Use social media polls or Q&A sessions to engage your audience and get their input on what they’d like to see in 2025.

4. Ask for Feedback

Your supporters are your greatest allies—give them a voice.

• Send a survey: Ask for opinions on your programs, communication, or areas for growth.
• Hold a focus group: Invite donors, volunteers, and community members to share their thoughts directly.
• Show that their feedback matters by sharing how you plan to implement their suggestions.

5. Spotlight Your Supporters

People love to be recognized.

• Feature donors, volunteers, or partners in your newsletter or on social media.
• Share their “why”: Ask them why they support your organization and how they connect with your mission.
• Celebrate milestones, such as a donor’s 10th contribution or a volunteer’s 100th hour of service.

Spotlighting supporters builds community and encourages others to engage.

Ready to Reignite Enthusiasm?

Re-engaging your supporters doesn’t have to be complicated. By focusing on connection, gratitude, and storytelling, you can start the year off with momentum and set the stage for a successful 2025.

Looking for support in crafting engagement strategies that inspire action? Contact us today.

Be a Catalyst

February 4-5 – Tennessee Nonprofit Network 's 2025 Nonprofit Advocacy Summit & Day on the Hill

February 20-22 – Nashville Wine Auction’s Pairings Weekend

February 25 – WiTT - Women in Technology of Tennessee 's Turn Your Mistakes Into Stepping Stones for Success

Looking for organizations to support? Consider Buckingham Foundation, Nashville Wine Auction, Project Return, Tennessee Nonprofit Network, Renewal House, and Diverse Learners Collective..