5 Top Tips on How to Use LinkedIn for Securing a Job – A Guide for International Postgraduate Students in the UK

BISMILLAHIR RAHMANIR RAHIM

As a Senior Fellow of Higher Education UK, I’ve had the privilege of coaching, mentoring, and teaching many international postgraduate students over the years. One common concern I often hear is: "I’m not sure how to use LinkedIn effectively.” If you’re facing similar challenges, you’re not alone, and I’m here to help you turn things around.

LinkedIn is more than just a digital resume – it’s your professional brand, networking tool, and career accelerator all rolled into one. But to truly leverage it for your job search, there are some key actions you need to take. Here are my top five tips for international postgraduate students to use LinkedIn effectively and secure that dream job:

1. Craft a Standout LinkedIn Profile

What to do: Your LinkedIn profile is your first impression. Make sure it’s complete, professional, and reflective of who you are as a candidate. Start by writing a headline that clearly communicates what you do and the value you bring.

How to do it:

Write a headline that combines your current role, academic focus, and career aspirations. For example, “International Business Postgraduate | Aspiring Marketing Specialist | Passionate About Data-Driven Strategies.”

In your summary, highlight your skills, experience, and why you’re passionate about your field. Use the first person – make it personal and engaging.

Don’t forget to list your academic qualifications, projects, and relevant experiences.

Self-Target: Set a goal to update your profile each month. Aim to refine and improve sections such as your headline and summary, ensuring that it remains fresh and aligned with your evolving goals.

2. Grow Your Network Strategically

What to do: Networking is key to unlocking job opportunities, especially as an international student. It’s not just about adding anyone to your network – it’s about making meaningful connections with professionals in your industry. 

How to do it: 

Start by connecting with professors, alumni, fellow students, and industry professionals you admire.

Send personalized connection requests – briefly mention why you’d like to connect and what you admire about their work.

Once connected, engage with their content by liking, commenting, or sharing insightful thoughts. This keeps you visible and shows genuine interest.

Self-Target: Set a weekly goal to connect with at least 5 new professionals in your field. Review your network growth at the end of each week and aim to make genuine engagements with your connections. 

3. Leverage LinkedIn Job Search Tools

What to do: LinkedIn has some incredible job search tools, but many students don’t use them to their full potential. It’s time to start using them effectively. 

How to do it: 

Use the “Jobs” tab to search for positions that match your skills and interests. Set up job alerts so that you’re notified of new postings.

Tailor your job search filters (location, job type, experience level) to find opportunities that fit you.

Don’t just apply to the jobs – reach out to the hiring managers or recruiters to express your interest and ask insightful questions about the role. It shows initiative and helps you stand out.

Self-Target: Set a goal to apply for at least 3 relevant job positions every week. Track your applications and follow up after 5-7 days to inquire about the status or express continued interest.

This next one is my favourite

4. Publish Content & Share Your Expertise

What to do: One of the best ways to showcase your knowledge and stand out on LinkedIn is by sharing content related to your field. 

How to do it: 

Share articles, research findings, or even personal insights related to your studies or career aspirations. It shows that you’re proactive and engaged in your field.

Write a post or an article about a recent project or paper you worked on. Not only does this demonstrate your expertise, but it also positions you as a thought leader.

Engage with others by commenting thoughtfully on posts in your industry. This is a great way to get noticed by potential employers or collaborators.

Self-Target: Aim to post on LinkedIn once a week, whether it’s sharing an article, writing a short post, or commenting on a relevant discussion. Track your engagement to see what resonates with your audience. 

5. Join and Participate in LinkedIn Groups

What to do: LinkedIn groups are an often-overlooked feature but can be incredibly valuable for networking and job searching. 

How to do it: 

Search for LinkedIn groups related to your industry, career goals, or academic background.

Join groups that have active discussions, and contribute by asking questions or sharing your thoughts on current trends in your field.

Use groups as a space to connect with like-minded professionals and seek advice on job opportunities.

Self-Target: Join 2-3 relevant groups this month and aim to contribute in at least one meaningful discussion each week. Track your interactions and how they connect you with professionals in your field.

Bonus Point: Consistency is Key

What to do: Consistency is the most important element in making all of the above work for you. It’s not enough to set up your profile and then forget about it. The real magic happens when you make LinkedIn a regular part of your job search and career-building strategy. 

How to do it: 

Set aside time each week to focus on LinkedIn: whether it’s updating your profile, connecting with new people, applying for jobs, or engaging with content.

Review your LinkedIn activity and progress every week. Ask yourself: “Did I achieve my targets this week? What can I do better next week?” Keep refining and improving.

Consistently track your actions, and don’t be afraid to tweak your approach if something isn’t working.

Self-Target: Commit to setting small weekly goals and consistently reviewing them. Aim for consistency in your efforts, no matter how small, and reflect on your progress at the end of each week.

Final Thoughts: It can be challenging to navigate the job market, especially as an international postgraduate student, but with the right tools and mindset, LinkedIn can be a powerful resource for your job search. Start by building a strong profile, networking with purpose, and actively engaging with content that aligns with your career goals. The more effort you put into your LinkedIn presence, the more opportunities will come your way.

I hope these tips help you feel more confident in using LinkedIn to land your next role. Remember, it’s not about just having a profile; it’s about using it strategically to build your professional brand and network. Take action today – your future self will thank you!

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