5 must reads for the weekend

We keep our ear to the ground for the interesting stats, insights and discussion points you need to feel in the know and shape the future with confidence.  

1. To 2025 and beyond 

Transformation is the name of the game, but are European CEOs ready to play? A striking 45% are prioritizing long-term change, driven by political instability and rapid tech shifts. The European outlook survey is in and there’s a significant trend taking place. The growing need for change is caused by things like political instability, fast changes in technology, unclear government policies, and unexpected effects from outside events. By prioritizing connection with employees and consumers, these CEOs are looking to create lasting value. On the other hand, some less confident CEOs are only looking for quick profits. Interestingly, European CEOs are more focused on improving efficiency and using digital technology to drive these changes than CEOs in other parts of the world. This is the blueprint for success... 

European CEOs ignite transformation amidst disruption  

2. Big brands, bigger problems

Brand loyalty isn’t what it used to be. These days, consumers are making decisions with their wallets, not their hearts — 35% say brands just don’t matter like they used to. Shrinkflation isn’t doing brands any favors either, with 78% of shoppers noticing smaller products and 77% switching up their purchases in response. Meanwhile, private labels are winning big — 36% of those who try them say they’re not going back. But it’s not all doom and gloom. Nearly half of consumers would return to brands that deliver something better. So, what’s the move? Price matters, but so does delivering real value. Brands that stay ahead will focus on smart pricing, true innovation (not just marketing gimmicks), and getting in front of consumers in all the right ways. The ones that don’t? Well, consumers have plenty of other options. 

What it takes to maintain brand relevance in an era of endless choice 

 3. Ready, set, lag?

AI is the race everyone’s running — but is your tech stuck at the starting line? Next year, 95% of companies are upping their AI investments, yet two-thirds of senior leaders admit their outdated systems are holding them back. Here’s the kicker: nearly 90% of execs say better data infrastructure would speed up AI adoption, but many boards don’t see the full picture. The result? A growing digital divide between companies that can scale AI and those that are about to hit a wall. Slapping on quick fixes won’t cut it — this is about smart governance, future-proof platforms, and making sure your people aren’t drowning in AI overload. So, ask yourself: is your tech built to win, or just trying to keep up? 

The next digital divide: Are you among the AI leaders or laggards?  

4. Media’s new monarch

Digital media has dethroned television in the Indian Media and Entertainment (M&E) sector. This shift is reshaping how content is created, shared, and monetized, focusing on delivering value through information, escapism, materialism, and self-actualization. In 2024, the sector grew by 3.3%, reaching INR

2.5 trillion (about $29.4 billion), with digital media accounting for 32% of revenues. As the new ruler of the Indian M&E sector, it's time for traditional media to either adapt or risk losing their throne. Are you ready for the reign of digital dominance? 

Shape the future: The revolution in Indian Media and Entertainment sector  

5. Tricky trends

The political scene might feel a bit more familiar for US oil, gas, and chemicals companies, but don’t let that fool you — global uncertainties and price swings are still very much in play. As these companies tackle tricky trade and environmental rules, they’re also dealing with a changing political climate that makes decision-making a challenge. The industry has shown it can adapt and thrive, but there’s a growing buzz around mergers and acquisitions, thanks to steady oil prices and a push for efficiency. Here are three trends the oil and gas sector will face in 2025...

The oil, gas and chemicals sector will face these three trends in 2025 

If you do one thing: 

Step out of your comfort zone.  

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