21 Best Practices for Optimizing Your Google Analytics Views Setup

Filters and views are the building blocks of your Google Analytics account. Setting up specific Google Analytics views is important for any business, but where should you start?

I am amazed by how many Google Analytics accounts are set up with only one property and view without further modifications.

In this post I will guide you through a ton of Google Analytics setup best practices based on my learnings in auditing and setting up Google Analytics accounts.

It’s quite a long post, so make sure to take some notes along the way.

Read more: 21 Best Practices for Optimizing Your Google Analytics Views Setup.