What To Include In Your Not-To-Do (or To-Don't!) List
1 Don't email first thing or last thing each day
Don't email before 10am or after 4pm. Emailing first thing screws up the day as you get distracted beyond belief. Emailing last thing screws up your sleep pattern – it can wait till tomorrow!
Check them at set times, say 10am and 3.30pm (ie: not often). You must define one important/key task for each day and that must be your first priority. Email addiction will destroy your business and screw up your brain.
Never ever answer a call unless you know who it is from. You should have a PA or virtual PA screening all your calls. Let them know who you will and who you won't speak to and instruct them as to how to handle the various different types of call, eg keynote speaking enquiries to Trish, consultancy enquiries to Jo and so forth. You should be designing the business so that it operates without you.
This is known as Lombardi Time. The great Hall of Fame football coach of the Green Bay Packers, Vince Lombardi, invented a strategy that he recommended to his coaches and players.
5 Don't work with or employ energy-sapper
This one is "stolen" from Clive Woodward. From time to time, we all work with energy sappers/zappers and don't we just know it. They seem to squeeze every last ounce of passion and excitement out of any project. Their mantra is some permutation of:
6 Don't build the business around yourself
In the early days it's great to see those emails and texts for you – you are important and wanted. However, this excitement soon turns into an addiction. Your definition of success starts to depend on how much you are needed. Wrong!
7 Don't carry a BlackBerry/iPhone 24/7
The world will not grind to a halt if you are not there to take every call. In fact, customers might treat you with a bit more deference if you ration your available time with a little more respect for what is really important.
8 Don't play it too safe
The riskiest thing is to be safe. Very good is bad because no-one notices it.
9 Don't be reasonable
"The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man." GB Shaw
10 Don't get the negative feedback habit
We spend 95 per cent of the time focusing on the five per cent of things in our businesses that don't work and only five per cent of the time focusing on the 95 per cent of things that really do work. When things go wrong, there is no point dragging the team into the boardroom to dissect and analyse every action that (may have) contributed to the poor result.
11 Don't take it all too seriously
No-one enjoys working with a bore.
12 Don't forget why you are doing it in the first place
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10yThis is a good list to have in front of you because as always unless you remind yourself often and practice these positive thoughts they will never become a habit. All the best. Adrian.
Video, Creative and Marketing for my son 'Tom Dalgarno - TD Creative Video' - Who Produces Inspired & Engaging Video - to discuss a video project have a talk with Tom. 07766 514 026
10yThanks Robert, I am leaving the office on time today. (work/life balance) But hang on I do have a meeting to go to later. Still loving it!
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10yYou've REALLY got it wrong if you're on your deathbed thinking "at least I'm not at the office...."