Zapier’s Post

🌟 Exciting customer spotlight: Synthesia! How cool does it sound to test out creating an AI avatar of yourself in video format? Synthesia, the AI-powered video platform behind lifelike avatars and seamless video translation, thought so too—and it became their #1 lead magnet. The catch? Tons of traffic, but no easy way to tell who was actually converting. That’s where Zapier came in. With our Facebook Conversions integration, Synthesia can track which leads from their free tool become paying customers—no engineering support required. Lewis Treleaven, their Sr. Performance Marketing Manager, shared some insights: 👉 43 Zaps syncing real CRM events (demos, purchases) into Meta 👉 Campaign testing 4x faster, down from monthly to weekly 👉 8–10 hours saved each week on manual reporting 👉 Clear proof of what’s driving revenue—budget secured! “When I ask for more budget, I can show exactly which campaigns generate revenue.” — Lewis Treleaven Want to see how they did it? 👀 Check out the full story and the on-demand webinar featuring real Zaps in action: https://lnkd.in/gZcMAAkn