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Advertising in Spanish to Hispanics is proven to increase ad memorability by 17%, message memorability by 55%, and likeability by 144%. Even among bilinguals, communicating in-language goes a long way in persuading Hispanic voters because reaching is NOT the same as connecting. At TelevisaUnivision, we understand that not all campaigns have the resources to produce Spanish language ads. That’s why we offer video and audio creative production services at nominal costs, making it easier for you to translate your ads and connect authentically with Hispanic voters.    Interested in learning how we can help amplify your campaign’s message to this critical voting bloc? DM me for more details and we’ll help make your message resonate.   

Take Main Street Advertising Online... See how easy Metro makes it for you to take local advertisers online, opening the door to digital revenue and reader traffic. The best part, anyone can do this. Learn more so you can launch this in your market! https://lnkd.in/eapXNR7Y #newspaper #publisher #customwebsites #localmarket #website #newrevenue

Advertising Advent Calendar Day 3: Allegro, 2016, English For Beginners [Welcome to the first Advent Calendar only based on great ads! I've selected my 25 favorite Christmas ads, with one rule only: no more than one ad for each brand.] In 2016, Allegro, a Polish e-commerce site, launched a Christmas ad that didn’t just promote products, it told a story. The ad follows an elderly man learning English for one heartwarming reason: to communicate with his granddaughter during Christmas in the UK. This old man going the extra mile to connect with his new daughter is where emotion, relatability (there is a huge Polish community in London, which was even bigger in 2016's pre-Brexit world) and brand integration meet successfully. The result? Over 14 million views in a matter of weeks and a slew of awards, including a Bronze Lion at Cannes. Emotional marketing done right can create global impact even for regional brands. #marketingtips #advertisingtips #adventcalendar #advertisingadventcalendar #viralads

Explore all the reasons why radio should be getting a bigger share of local advertising dollars. Get takeaways to position radio’s high performance to local advertisers. #radio #radioads #localadvertising https://ow.ly/N6CR50RYUfC

It's time for the weekly wrap! 🗞️ Let's dive into the curated ad tech news from week 22 aimed at digital publishers by Relevant Digital Oy: 📈 Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues. Link: https://lnkd.in/dke_SwPS 🍪 Google’s post-cookie ad tech glitch—recent issue raises industry question. Link: https://lnkd.in/d4v_d-Pr 📊 Publishers’ H1 pulse check on ad spend in digital media. Link: https://lnkd.in/dxX2dWD5 🛡️ A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification. Link: https://lnkd.in/ddej7_Yz 📝 The Trade Desk Unveils the Sellers and Publishers Report – a Biannual Review of Open Internet Trends. Link: https://lnkd.in/dnBtHWCb, Report: https://lnkd.in/dptsVp4k 🌐 The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation. Link: https://lnkd.in/d5Gy488f 🖥️ IAB Europe's Virtual Programmatic Day H1 2024. Register: https://lnkd.in/dBcNGFp9 Please add the link to the comments if you've spotted anything important. 👇 #weeklywrap #adtech #mediatrends #mediaindustry  #digitalmedia #brandsafety #programmatic #publishers #adrevenue #relevantdigital

HOW MUCH? CКОЛЬКО-СКОЛЬКО? QUANTO COSTA? Ask us in any language, and we’ll give you a rate that won't shock you like other ad networks do. But how do we calculate it? Here’s a quick look: 🟠 How a Bid is Formed: We consider geo-targeting, traffic quality, OS preferences, and more. The highest bidder gets the traffic, but with XML and RTB JSON, others can still jump in. 🟠Top Country Bids: US: Start at $1.3 CPM for general offers, or $2 for niche audiences. Africa: Growing markets, with bids between $1 and $2. LATAM: Starts at just $0.6 for 1,000 impressions. Minimum, maximum, or recommended bid—whatever you choose, you're on the right track. Need guidance? Contact us! https://lnkd.in/e2GY9jj4 #AdNetwork #Trafficshop #PopAds #DigitalMarketing

PR folks: curious how you and your agencies are navigating Canada's Bill C-18, which seems to be an endless shut down of news sharing on Facebook and Instagram. How do you clients feel about the impact this has on limiting the audience for hard-earned stories. And what options are you using to mitigate this? #publicrelations #instagram #facebook #mediarelations #billc18

Ad Results Media’s newsletter, The Audio Advisor, is out for your consumption.🗞️ As a leader in this industry, Ad Results Media is not only motivated to stay on top of audio advertising news but also committed to empowering brands with that knowledge. In the most recent edition we cover the following: 📑 IAB + Ad Results Media = our recent guide to navigating the evolution of podcasters as multi-media players within the creator community. 🗳️ Elections and audio advertising - the advantage audio gives brands during election seasons. 🎙️ SiriusXM’s “Just Add Audio” Report - it’s in the title. 🎁 Make sure your holiday advertising plans are ready - audio could be the difference maker. 📈 Case study: Policygenius saw a 50% higher conversion rate over social media after working with ARM. Subscribe here: https://lnkd.in/gcqsiMXP

Radiocentre Ireland, in partnership with research company Colourtext has introduced a new research study that is designed to evaluate the effectiveness of Irish audio advertising and provide Irish advertisers and agencies with deeper insights into how their audio campaigns perform. CampaignFX represents one of the largest combined analyses of audio advertising effectiveness ever undertaken in Ireland. It comprises of 3,750 individual interviews on 31 brands within Ireland across 5 key product categories.   The meta-analysis demonstrates how audio advertising creates future demand for advertisers by generating a 26% uplift in ad awareness, which makes consumers more familiar with a brand. Radio advertising improves brand likeability by a factor of almost 9, and boosts brand trust by 72%. The data also shows that radio advertising generates a 33% uplift in Brand Consideration, effectively moving consumers from awareness to purchase. The research also found that radio advertising leads to a 45% increase in online brand searches, and a 55% uplift in brand purchase intent (see chart below). To find our more and watch the webinar in full, please click the link below. https://lnkd.in/esc5bsAb IAPI - Institute of Advertising Practitioners in Ireland Marketing Institute Ireland Marketing Society of Ireland #advertisingeffectiveness #marketingeffectiveness

It’s time for the weekly wrap! 🗞️ Dive into the latest from week 45 in ad tech news, curated by Relevant Digital Oy for Digital Publishers. This week, we delve into European publishers' concerns over brand safety practices, the projected surge in UK ad spending for the festive season, and insights from IAB Europe's latest report on programmatic trends. We also cover Google’s entry into ad tech curation, the shift in publishers' strategies at the Digiday Summit, and the finalized launch of the Accountability Platform to enhance transparency in digital advertising. 📢 Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices. Link: https://lnkd.in/dWJUQiWR 💸  UK Ad Spend to Surpass £10 Billion Over Festive Season with TV Left Out in the Cold. Link: https://lnkd.in/dRBPEbE7 📊  IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends. Link: https://lnkd.in/d7aX5CR7 🔄 At the Digiday Publishing Summit Europe, publishers move away from trend chasing. Link: https://lnkd.in/d-U_WiDN ✨ Google is getting in on the latest ad tech craze: curation. Link: https://lnkd.in/dgGbJFwk 🆔 The 2024 State of Digital Identity Report by ID5.io is now available. Link: https://lnkd.in/dHqywsg5 🔍 Announcing the finalized Accountability Platform. Link: https://lnkd.in/dqxygsTr #weeklywrap #adtech #curation #digitalpublishing #brandsafety #ukadspend #programmatictrends #adsustainability #curation #publisherstrategy #iabeurope #relevantdigital