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Betty Trieu, Founder of EQwiip Consulting Limited, will present "Personal Branding in (Luxury) Retail: Making Your Business Personal" at the Global Retail Conference 2025 on January 28 at 8:30 am US ET. This session will explore how personal branding and human connection are essential in luxury retail, where individuality and authenticity are paramount to business success. With over 15 years of experience in the luxury retail industry across Canada and China, Betty has worked with esteemed brands such as Cartier, Van Cleef & Arpels, and Lancel. As the former China General Manager of French jewelry brand Agatha, she successfully expanded the brand across 20 cities and led a team of 200, emphasizing talent development and brand longevity. Betty now leads EQwiip, a boutique consultancy focused on training and developing retail teams, with a particular emphasis on customer experience, service excellence, and cultivating individual growth. Her session will highlight the importance of building personal connections in luxury retail, equipping teams to enhance client rapport, loyalty, and overall brand value. This session will offer actionable strategies for elevating customer experiences by aligning personal branding with business objectives in the luxury retail space. https://lnkd.in/e6_cG8YF

interesting insights on one of the key challenge faced by the retail luxury industry, when the market environment is becoming more challenging and the expectation on client advisors are becoming more demanding

Betty Trieu, Founder of EQwiip, will present "Personal Branding in (Luxury) Retail: Making Your Business Personal" at the Global Retail Conference 2025 on January 28 at 8:30 am US ET. This session will explore how personal branding and human connection are essential in luxury retail, where individuality and authenticity are paramount to business success. With over 15 years of experience in the luxury retail industry across Canada and China, Betty has worked with esteemed brands such as Cartier, Van Cleef & Arpels, and Lancel. As the former China General Manager of French jewelry brand Agatha, she successfully expanded the brand across 20 cities and led a team of 200, emphasizing talent development and brand longevity. Betty now leads EQwiip, a boutique consultancy focused on training and developing retail teams, with a particular emphasis on customer experience, service excellence, and cultivating individual growth. Her session will highlight the importance of building personal connections in luxury retail, equipping teams to enhance client rapport, loyalty, and overall brand value. This session will offer actionable strategies for elevating customer experiences by aligning personal branding with business objectives in the luxury retail space. https://lnkd.in/e6_cG8YF

A quick read; enlightening and topical.

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📨 𝗬𝗼𝘂 𝗮𝗿𝗲 𝗶𝗻𝘃𝗶𝘁𝗲𝗱!  -𝗣𝗹𝗲𝗮𝘀𝗲 𝗷𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 "𝗜𝗻 𝗣𝘂𝗿𝘀𝘂𝗶𝘁 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆, 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗖𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴" 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 Join our founder Gogo Cheng and our dear friend and luxury clienteling expert Séverine Reymond for the first GC Consulting "𝗜𝗻 𝗣𝘂𝗿𝘀𝘂𝗶𝘁 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆" 𝘄𝗲𝗯𝗶𝗻𝗮𝗿, exclusively curated for GC Community members! In this webinar, we will discuss three topics in the current challenging luxury landscape: 1️⃣ 𝗣𝗿𝗲𝘃𝗮𝗹𝗲𝗻𝘁 𝗹𝘂𝘅𝘂𝗿𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗺𝘆𝘁𝗵𝘀 2️⃣ 𝗥𝗲𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗰𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴 3️⃣ 𝗖𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴'𝘀 𝗽𝗶𝘃𝗼𝘁𝗮𝗹 𝗿𝗼𝗹𝗲 The webinar will be hosted at 𝟲 𝗣𝗠 𝗛𝗞𝗧/ 𝟭𝟮 𝗣𝗠 𝗖𝗘𝗧 𝗼𝗻 𝘁𝗵𝗲 𝟭𝟲𝘁𝗵 𝗠𝗮𝘆. We will be welcoming a small group of participants to allow for quality interactions, so message us or email summer@gogocheng-consulting.com now to reserve a spot 💺 ! We look forward to seeing you there ❤️ 𝗔 𝗹𝗶𝘁𝘁𝗲𝗿 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗮𝗯𝗼𝘂𝘁 𝗦𝗲́𝘃𝗲𝗿𝗶𝗻𝗲 𝗮𝗻𝗱 𝗚𝗼𝗴𝗼: Séverine and Gogo  share a passion 🔥 for client excellence in the luxury industry. They met during our time at Louis Vuitton as the respective Heads of Client Development, covering the East vs West markets. We then pivoted to building a luxury e-commerce private client business - Séverine was the Vice President of Private Clients at 24S.com, while Gogo  led a similar position for FARFETCH APAC. In 2022, Séverine and Gogo both left the corporate world to establish luxury consultancies. They believe that any client consuming luxury today deserves a fully personalised experience. More importantly, there is only one way to create long-term loyalty: 𝘁𝗼 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝘃𝗲𝗹𝘆 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝘂𝗿𝗮𝘁𝗶𝗻𝗴 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀.

📨 𝗬𝗼𝘂 𝗮𝗿𝗲 𝗶𝗻𝘃𝗶𝘁𝗲𝗱!  -𝗣𝗹𝗲𝗮𝘀𝗲 𝗷𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 "𝗜𝗻 𝗣𝘂𝗿𝘀𝘂𝗶𝘁 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆, 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗖𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴" 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 Join our founder Gogo Cheng and our dear friend and luxury clienteling expert Séverine Reymond for the first GC Consulting "𝗜𝗻 𝗣𝘂𝗿𝘀𝘂𝗶𝘁 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆" 𝘄𝗲𝗯𝗶𝗻𝗮𝗿, exclusively curated for GC Community members! In this webinar, we will discuss three topics in the current challenging luxury landscape: 1️⃣ 𝗣𝗿𝗲𝘃𝗮𝗹𝗲𝗻𝘁 𝗹𝘂𝘅𝘂𝗿𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗺𝘆𝘁𝗵𝘀 2️⃣ 𝗥𝗲𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗼𝗳 𝗰𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴 3️⃣ 𝗖𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴'𝘀 𝗽𝗶𝘃𝗼𝘁𝗮𝗹 𝗿𝗼𝗹𝗲 The webinar will be hosted at 𝟲 𝗣𝗠 𝗛𝗞𝗧/ 𝟭𝟮 𝗣𝗠 𝗖𝗘𝗧 𝗼𝗻 𝘁𝗵𝗲 𝟭𝟲𝘁𝗵 𝗠𝗮𝘆. We will be welcoming a small group of participants to allow for quality interactions, so message us or email summer@gogocheng-consulting.com now to reserve a spot 💺 ! We look forward to seeing you there ❤️ 𝗔 𝗹𝗶𝘁𝘁𝗲𝗿 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗮𝗯𝗼𝘂𝘁 𝗦𝗲́𝘃𝗲𝗿𝗶𝗻𝗲 𝗮𝗻𝗱 𝗚𝗼𝗴𝗼: Séverine and Gogo  share a passion 🔥 for client excellence in the luxury industry. They met during our time at Louis Vuitton as the respective Heads of Client Development, covering the East vs West markets. We then pivoted to building a luxury e-commerce private client business - Séverine was the Vice President of Private Clients at 24S.com, while Gogo  led a similar position for FARFETCH APAC. In 2022, Séverine and Gogo both left the corporate world to establish luxury consultancies. They believe that any client consuming luxury today deserves a fully personalised experience. More importantly, there is only one way to create long-term loyalty: 𝘁𝗼 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝘃𝗲𝗹𝘆 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝘂𝗿𝗮𝘁𝗶𝗻𝗴 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀.

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