Watch & Jewellery Initiative 2030’s Post

As we are approaching International Women’s Day, we are reminded that the gender agenda isn’t just a moral imperative—it’s a business one. That’s why as part of our membership; we require all enterprises to commit to the Women’s Empowerment Principles (WEPs).   Last year’s Deloitte study confirms what many of us have long known: women play a critical role in driving the future of the watch industry.   👉 Women’s Watch Consumption is Rising:
The female consumer base is expanding, reflecting broader trends in luxury. Women are a dominant force across multiple sectors, and their purchasing power is growing year after year. 👉 Traditional Watches Must Adapt: Over 50% of women surveyed now either wear a smartwatch exclusively or alternate between smart and traditional watches. The demand for traditional timepieces is evolving, requiring brands to rethink their approach to design, innovation, and marketing. 👉 Price, Design & Brand Image Matter Most: Across all generations, women prioritize price-to-value, aesthetics, and brand identity when purchasing a watch. While men share price sensitivity, women tend to be less inclined to pay premium prices—though the mid-range segment is seeing growth. 👉 A Call for More Inclusive Marketing: The study highlights a critical shift: gendered watch categorization is outdated. Consumers want to see watches represented in diverse ways, with inclusive marketing imagery and product positioning that resonates beyond traditional labels. This report reminds us that if we are to remain relevant, gender equality must be at the center of strategy, innovation, and leadership.   #InternationalWomensDay #WomenInWatches #FosteringInclusiveness #Leadership