Representation in insight is so important! That's why Vox Pops International is assisting Silver Insights Generation n guiding insights about the over-50 generation. Do you have thoughts of how this generation is marketed to? Get in touch with our founder - Diane Earnshaw CMRS!
Female Founded, Employee Owned & B-Corp Consumer Video Agency. Vox Pops, Video Diaries, Consumer Documentaries, Event Films, Segmentation Videos and Animation
Did you know that only 3% of people over 50 are employed in insight departments? Interesting statistic, given how this age group hold over three-quarters of the UK's financial wealth and, by 2040, it's projected that 63p of every pound spent by UK consumers will be by someone aged 50 or over. It reminds me of the 80s, when you would have young males working on tampon brands - I could never understand how they could understand and relate to women having a period? Yes, conduct researching with the age group certainly gave them insights, but they never actually experienced it themselves! So out of all of this SIGN (Silver Insights Generation)has been born, set up by Liz Norman CMRS, Danny Russell, Elaine Francis and Caroline Noon. The purpose is to shine a light on this issue and work for change. Vox Pops International has joined the cause, collaborating on creating videos to showcase best practices for companies marketing to the 50+ age group. As part of this initiative, I will be conducting interviews to gather insights and advice from individuals knowledgeable about this topic. If you have thoughts to share or valuable advice for companies in the insight sector, I'd love to speak to you!!
