Why Super Bowl Advertising Alone Doesn't Work Anymore The Super Bowl isn’t just a game—it’s a cultural juggernaut. With 128 million viewers and 70% of them tuning in on multiple screens, spending $7–8 million on a TV spot is only the kickoff. Today’s winning brands know that a single ad is just the beginning of an integrated, multi-phase conversation designed to captivate audiences before, during, and long after the game. 🙌 Pre-Game Hype is Key Uber Eats generated massive buzz weeks ahead of the game by rolling out a series of dynamic teaser videos on TikTok. Collaborating with influencers like Martha Stewart and Charli XCX, they built anticipation and set the stage for a campaign that had audiences eagerly waiting, creating a sense of urgency and excitement well before kickoff. ⏰ Real-Time Engagement Wins During the game, Duolingo capitalized on the live cultural moment sparked by Kendrick Lamar’s halftime show. With witty, spontaneous social media posts that resonated with viewers, they turned passive viewing into active participation. This real-time engagement not only amplified their message but also helped build an immediate, dynamic connection with the audience. 📈 Post-Game Amplification is Essential Nike’s “So Win” campaign didn’t stop when the final whistle blew. By extending their narrative through compelling behind-the-scenes content and launching viral challenges on social platforms, they transformed a 90-second spot into a sustained cultural movement. Their strategy ensured that the energy and conversation continued, turning fleeting moments into lasting brand impact. In today’s Super Bowl landscape, a splashy TV ad is just the starting line. The true victory lies in crafting an ecosystem of engagement that spans from pre-game anticipation and live interactions to post-game storytelling. Read our full post-game analysis here: https://lnkd.in/eR-TVvUB #SuperBowlMarketing #SocialMediaStrategy #BrandEngagement #OmniChannel #MarketingLeadership
