With the impending phase-out of third-party cookies, automotive marketers need a new strategy to reach the right audiences. Instead of relying on retargeting and outdated proxy measurements, marketers should turn their focus to enhanced user experiences and alternative measurement strategies that show real business outcomes. One game-changing approach? Household-level targeting. Since vehicle purchases involve multiple decision-makers, brands can create seamless, relevant messaging across devices—like a CTV ad introducing a new model, followed by desktop ads showing vehicle features and mobile ads guiding buyers to the dealership. Learn more from Jim Johnson in Digital Dealer: https://lnkd.in/g7Qef6em (via Digital Dealer Conference & Expo)
