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Less than 4% of the world holds Bitcoin. But, I think, this is the exciting part: That currently tiny fraction signals a massive business opportunity ahead. Think about it—rewind to the internet in 1990, online banking in 1996, or social media in 2005. ➡️ They all started small, with adoption rates that seemed insignificant at the time but evolved to indispensable. Digital assets are on that same trajectory. ➡️ Research suggests we're only at 3% of global digital assets' adoption—meaning we’re still in the early days, with enormous room for growth. Meanwhile: — The total crypto market cap has reached $2.8 trillion. — BTC is trading around $80K. — Daily DEX trading volume stands at $5 billion. The potential is too great to ignore: — Customers demand it (U.S. data suggests 28% of U.S. adults own crypto, 14% of adults plan to buy; 67% of owners plan to buy more). — Companies see opportunity. The world is evolving rapidly... can you keep up?
Head of Research at Uphold
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