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The Toy Association's upcoming Toy Fair 2025 is the place to shine, but let’s be real—breaking through the noise takes more than just showing up. That’s why this week’s "Carved Out Conversation" from Carve Communications, Inc. is a can’t-miss for anyone heading to or interested in the show. What I'm most excited about in this session is how it goes beyond the basics and dives into strategies that truly make an impact: ** How to curate and showcase products that grab attention (hint: it’s not about quantity). ** Leveraging trends to stand out (because riding the wave always beats swimming against it). ** Practical tips for securing those critical media appointments amidst the chaos. ** And perhaps most important, keeping the buzz alive after the event. If you want to maximize your Toy Fair presence this year, this session will arm you with the insights you need. Sign up now and get ready to make 2025 your most impactful year yet! https://lnkd.in/g9rhgwgr What are some of your top conference and event strategies? Share in the comments below! 👇

Discover the intrigue of a "Cathedral in the Desert" – a paradox that starkly encapsulates our modern world. Globally, attendance at venues that once thrived, such as the iconic Emory and Nuremberg halls, continues to wane. Yet, hope sparks as we pivot our gaze towards the anticipated Toy Distribution Fair in the UK 🇬🇧 this year. 🚀💫 In a landscape where tradition meets innovation, what does the future hold? 🌍✨ As we navigate these shifting sands, the upcoming fair not only promises a revival of joy and connection but also signals a pivotal moment for industry reimagining. 🤖🎁🌟 How will this year's fair redefine our communal spaces and rekindle the magic of collective experience? 🔍💡👀 Let’s dive into this fascinating juxtaposition and explore the potential it holds for rejuvenating interaction in our increasingly digital era. 🔄🔮💖 Join the conversation and share your insights! #Innovation #Community #DigitalEra #ToyFairUK #Revival #Experience #FutureTrends #Joy #Connection #Reimagining #CathedralInTheDesert #Attendance #GlobalShift #Hope #Magic #CollectiveExperience #IndustryPivot #NavigatingChange #Intrigue #Paradox #ModernWorld 🌐🎉📈👥💭

🇬🇧 London Calling: A Wrap-Up from The Toy Fair UK 2025 🇬🇧 From Kidoz very own CEO Jason Williams: "It was incredible to attend the The Toy Fair 2025 and witness the industry buzzing with innovation and energy. The halls were alive with creativity, collaboration, and a clear sense of excitement for the year ahead. As we connected with industry friends and partners, we gained valuable insights into the latest trends, challenges, and opportunities shaping the toy industry. One of the most interesting (and exciting!) revelations from our conversations was the undeniable demand for bold, impactful ideas to drive success in 2025. Brands are striving to stand out in an increasingly competitive marketplace, and many are recognizing that traditional channels, like YouTube, are no longer enough to guarantee the sales and engagement they need. The call for innovation is louder than ever. A standout theme? Gaming. It’s clear that gaming is no longer just an adjacent market for toys: it’s becoming a critical channel for activation and brand-building. Partners are eager to explore gaming activations that elevate their brands, create unforgettable experiences, and connect authentically with kids. Gaming continues to grow as a cultural powerhouse for younger audiences (Gen Alpha and young Gen Z), merging seamlessly with toys to spark imagination and excitement." Read our full Toy Fair wrap-up here: 🔗 https://lnkd.in/gKzrsneK Next week we will be at Spielwarenmesse in Germany - let's connect if you're going! #ToyFair2025 #adtech #gaming #innovation #marketingtrends

Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. https://lnkd.in/e2jxZQya

Sharing my blog post for The Toy Fair where I comment on trends for the toy/collectibles industry and Iron Studios goals for 2025. 👉 Read it here: https://lnkd.in/dw_NCBvw #toyfair #toys #collectibles #trends #marketing #business

Celebrating Milestones: How Special Occasions Can Drive Your Business Forward 🎉 Ferrari's recent announcement of a special livery to celebrate their US anniversary at the Formula 1 Miami race is a brilliant example of leveraging special occasions to boost brand visibility and engage with customers. Such initiatives create buzz, foster customer loyalty, and set you apart from the competition. At Full Speed Ops, we recognize the importance of celebration in not just maintaining but actively enhancing your brand's relationship with its community. By marking company milestones or participating in significant cultural events, businesses can showcase their growth, heritage, and personality. These moments of celebration are more than just parties; they're strategic opportunities to reinforce your brand's message, engage both new and existing customers, and even attract media attention. In celebration of the Miami Grand Prix, we've created a special logo for race week. Does your business have an upcoming milestone or a significant achievement to celebrate? How do you plan to share this moment with your community? #BrandVisibility #CustomerEngagement #MilestoneCelebration #SmallBusinessGrowth #FullSpeedOps

🌿 Green toys, big franchises, and play for all ages! 🛍️🎉 Find out how the Nuremberg Toy Fair is transforming the toy industry for a more fun tomorrow. 📅 From January 28th to February 2nd, the Nuremberg Toy Fair returns as the world's leading trade fair for the toy industry—and this year, the spotlight is on innovation, inclusivity, and sustainability! 🧸♻️ I’m flying to Germany this week to meet with some of our customers and connect with people within the industry. Here’s what makes this year’s event a must-attend: 🌱 Sustainability in Focus: Discover eco-friendly innovations driving a greener future for play. 🧑💼 Toys for Adults: From mindfulness games to collector's items, toys aren’t just for kids anymore. 🎥 Licensed Toys: Explore the biggest licensed trends from Star Wars, Marvel, Pokemon, and more—bringing beloved characters and franchises to life. 🎲 Game Innovation: The International Game Inventors Convention celebrates creativity and new ideas, perfect for both industry veterans and rising talents. 📈 Trends: Stay ahead by exploring the latest in toys and games. 🚀 Product Launches: Witness groundbreaking ideas come to life. 🤝 Networking Opportunities: Build connections that shape the future of play. Spielwarenmesse 2025 is your chance to connect with professionals, gain valuable insights, and prepare for the next wave of market demands. 🗓️ Save the dates: January 28th - February 2nd 📍 Location: Nuremberg Exhibition Centre, Germany ✨ The future of toys is evolving—let’s explore it together. 💼 If you’re in the neighborhood, welcome to drop by and say Hi! ✋ P.S: You may scan the QR code in the invitation to add us on WeChat and make an appointment with the team. 📲 🤙 💬 Ivy Chen Clara Cai Ommi Tsai Image Credit: MU Group Content Copyright: Davy Shi #Toys #NurembergToyFair #Germany #EcoFriendly #Sustainability #Innovation #Networking

The Toy Fair in London has come and gone and many have packed their bags only to be straight off to Nuremburg. So let's take a look at my highlights form a show I haven't visited for 10 years, whilst building my FMCG portfolio experience. For me, looking at the show in a new light was invigorating, exciting and a little frustrating. Applying what I've learned whilst away I can see many opportunities for toy companies that traditionally may not have been considered, but in todays fiercely competitive landscape, may require a second look. First the Invigorating. I found the show to be alive. this wasn't the case for my last visit where I felt things had becoma a little stale. I appreciate covid has come in between and so maybe the recovery has added a bit of postive energy, but I found a sector alive with possibilities if people take a step to look in the right direction. It was genuinely great to come back. The exciting New brands I hadn't seen before or products that had been there but are now being appreciated. Some great innovation whether with product, pack or general business practice. I enjoyed seeing people with purpose, knowing their mission and how their marketing fits into the overall business plan. That is an exciting development. The frustrating I can't help but feel not everyone has moved forward. I appreciate the pressure that comes from the current retail landscape and of what is 'expected'. But isn't that an opportunity in itself? A chance to do the unexpected? Instead of accepting the status quo, now is definitely the time to look outside of the bubble. Becuase out there is a land of opportunity if we are prepared to do the extraordinary. It will require investing elsewhere and getting brands fit for a different type of purpose but those that grasp this nettle will reap due reward IMO. Think AI, digital purposing, creator economies and social shopping. As someone you all know said to me: "the Toyconomy is reshaping itself!" All in all I leave London with a sense of delight that I was there that I re-met friends I had neglected for too long and that there is still a thriving industry that just needs to be it's old confident self! Special thanks to everyone I met and especially to Thierry Bourret for being so hospitable! I look forward to working with all of you in the year to come and together we can make 2026 toy fair totally memorable! #toyfair #games #branding #getthingsdone #marketing John Baulch, Spencer Crossley ------------------------ I'm Nic Brand Planner & Strategist I get things done!

Want to know more about India's manufacturing capabilities? The Toy Association is hosting a webinar this Thursday where you can learn more. #toyassociation #manufacturing

Toys play a vital role in the early stages of childhood development, offering more than just entertainment—they help shape a child's physical, and emotional growth. Spin Master makes innovative toys like Hatchimals, and PAW Patrol to encourage kids to engage in problem-solving, teamwork, and hands-on exploration. These toys promote critical thinking. When children play with toys that inspire creativity and skill-building, like those from Spin Master, they not only have fun—they’re also developing lifelong abilities. Supporting play in these formative years is one of the best investments we can make in a child’s growth.