Glimpse’s Post

I've been very successful growing CPG brands this year. Once you throw out the "UGC chicks" BS and get back to the basics, things start to unlock... Here's the exact 5 steps to do it every time to make it scale:

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

Hey Network! I am especially excited to share the partnership that The Partnering Group and Groceryshop have developed to bring the REAL industry insights forward that will help CPG's and retailers develop strategies that are 'Ready for Commerce'. I was quoted in the article below: "For more than 30 years, TPG has worked with the global grocery, distributor and CPG community to better understand, navigate and evolve to create sustainable growth in the wake of digital disruption," said Peter Strong, Partner at The Partnering Group. "Groceryshop has been at the forefront of bringing together the decision makers that are thriving in the face of these disruptions, and we look forward to bringing our communities together to share these new and business critical insights later this year." Companies who participate in the survey will get a copy of the report and insights for you - CPG benchmark or retailer benchmark. If you are interested in participating, please reach out to me directly so that we can send you the survey. Thanks in advance for participating! #grocery #groceryshop #ecommerce #digitalcommerce #food #retail #cpg #digital

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In the first decade of this century, the CPG industry enjoyed smooth sailing ranking as a top four industry. They did this by following their long-standing formula of building strong brands, growing with markets and channels, and managing costs to generate more brand building wherewithal. But the formula lost its power in the 2010s as population growth slowed, grocers consolidated, and consumer attention and preferences fragmented. You can read more in the 3rd edition of our State of CPG report where Jessica Moulton, Pavlos Exarchos, and William Teichner detail how the industry can recapture the crown of an investor darling and rescue the decade: https://lnkd.in/eeq_gfc6

In the first decade of this century, the CPG industry enjoyed smooth sailing ranking as a top four industry. They did this by following their long-standing formula of building strong brands, growing with markets and channels, and managing costs to generate more brand building wherewithal. But the formula lost its power in the 2010s as population growth slowed, grocers consolidated, and consumer attention and preferences fragmented. You can read more in the 3rd edition of our State of CPG report where Jessica Moulton, Pavlos Exarchos, and William Teichner detail how the industry can recapture the crown of an investor darling and rescue the decade: https://lnkd.in/eawaHYxR

🎬✨ The CPG Market Makers are back! 🎬✨ This week, I’m joined by Victoria Dias, who brings her expertise in Mondelez insights for cookies, crackers, and snack bars. Ever wondered what makes your favorite brands irresistible? Or how leading CPG companies stay ahead in a competitive market? 🎙️ Together, we’ll explore the strategies that keep consumers coming back for more. Let’s dive into the stories and secrets that drive the CPG world! 🌟 👉 Let me know your thoughts and what questions you’d like me to ask in the comments! #CPGMarketMakers #BehindTheScenes #MarketIntelligence

In today’s competitive market, growth requires more than just a great product—it requires partnerships that drive tangible results. Team Schraad has built a legacy of category growth by combining data-driven insights with collaboration at the retail level. 🤝 📈 Take our recent work in the Spice & Seasoning category as an example: by pairing market analysis with engagement tactics, we drove a remarkable 304% growth in dollars and a 340% increase in units at Whole Foods over the course of 52 weeks. 🎯 How did we do it? ⏩Analyzed market gaps for high-ROI opportunities. ⏩Created excitement through product experiences. ⏩Ensured shelf placement, pricing, and promotions aligned perfectly. Read the full story here: https://hubs.li/Q033ZBN_0 Follow us for more insights, strategies, and success stories that shape the retail landscape! #WeBuildBrands #RetailGrowth #CPGInsights #RetailPartnerships