Double, double toil and trouble; it’s time to expand your marketing bubble. Marketing witches and warlocks understand that staying compliant with consented user outreach can actually be a form of magic, rather than a limiting factor. Zero and first-party user collected data is key ingredient in any campaign that you brew up - this data includes not only whether they’d like to hear from you, but how, when, and for what. Register below for our next webinar on October 31st - where we’ll show you how to use Transcend Preference Management to cast a more efficient revenue-generating spell.
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My Approach to Testing and Optimizing Marketing Campaigns: (2/10) 2. Develop a Hypothesis: Based on insights and past performance data, I formulate hypotheses about what changes could improve campaign performance. For example, I might hypothesize that a different call-to-action (CTA) will increase conversion rates or that a particular ad creative will yield higher engagement.
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Marketing leader | Revenue growth | Strategy branding | Team building | Back in ed-tech!
The sky is NOT falling! #Cookieless isn't a bad thing, for marketers nor consumers. Join me and Ron on June 11 when we discuss this trending topic and share a better way to think about marketing measurement. https://lnkd.in/gm6HeGXy
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I am a marketing strategist with 20 years of experience, focusing on strategic growth for businesses, leveraging digital marketing, lead generation, branding, and automation to help companies succeed.
When it comes to anything related to marketing, assumptions can be killers. Most people assume their clients share their own likes/dislikes and market accordingly. This is a dangerous game to play, after all you are not selling to yourself. Have a conversation with your target market and ask them questions. Once you launch your marketing, do more research and evaluate the data. You may be surprised at what is working and not working. #Marketing #PixelCoCreative #MarketingAgencySunshineCoast
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