Touch 'n Go Group’s Post

Yesterday, we proudly launched the Touch ‘n Go Wildlife Edition Charm 2025. It marks the beginning of a movement we call Charms for Change  - a national call to action to protect Malaysia’s most endangered species. In collaboration with WWF-Malaysia, we’re turning small, everyday actions into powerful tools for awareness and conservation. Every tap, top-up, and transaction can now carry purpose. Because conservation shouldn’t sit on the sidelines - it should be part of how we live, move, and shape our future. Each NFC-enabled charm represents one of four endangered species native to Malaysia - the Bornean orangutan, the Malayan tiger, the Bornean elephant, and the marine turtle. These animals are more than just wildlife. They’re symbols of our natural heritage and the legacy we choose to protect. A portion of proceeds from every charm will go directly to WWF-Malaysia’s conservation work - protecting habitats, supporting research, and safeguarding these fragile populations. We were honoured to have YB Datuk Fahmi Fadzil, Minister of Communications, officiate the launch and lend his voice to this meaningful cause. The event was also a celebration of giving back. Touch ‘n Go proudly presented RM20,000 to Pusat Tuisyen Anak Malaysia, a community initiative dedicated to providing academic support to children from underserved backgrounds in Lembah Pantai.  In turn, YB Datuk Fahmi Fadzil, who is also Member of Parliament for Lembah Pantai, contributed RM20,000 to WWF-Malaysia in support of its vital conservation efforts. Touch ‘n Go CEO, Praba Sangarajoo said, “As a homegrown brand, we’re proud to support the protection of Malaysia’s natural heritage. Our Wildlife Edition Charms reflect the creativity and passion of Malaysians, with a mission to inspire fellow Malaysians to protect our endangered species. We would like to thank Chairman of WWF-Malaysia, Tan Sri Abdul Wahid Omar and the Board of Trustees of WWF-Malaysia for their support and trust in making this meaningful collaboration possible. Together, we are driving greater awareness and action for Malaysia’s endangered wildlife.” “We would like to extend our heartfelt thanks to YB Datuk Fahmi Fadzil for graciously officiating the launch of our Touch ‘n Go Wildlife Edition Charm. We truly appreciate his shared passion for wildlife conservation and his support in safeguarding Malaysia’s endangered species for future generations." It was a proud day for partnership, purpose, and impact. To everyone who made this possible — thank you. Together, we can make a real difference. Get your charm. Start the conversation. Raise awareness. Let’s protect what makes Malaysia unique.