🏎️ Right Formula Expands in F1 with Five New Clients! 🚀 Right Formula is solidifying its dominance in Formula 1 by securing five new clients, reinforcing its status as the leading sports marketing agency in the series. 🔹 New Clients on Board: ✅ Allwyn, Dropbox, Ecolab, Medallia – McLaren sponsors ✅ Tata Communications – F1 central partner With 30+ F1 clients, Right Formula is now the most established agency in the sport, offering strategy, digital, creative, communications, hospitality, and event services. 📌 Key Takeaways: 💡 Unmatched F1 Expertise – Right Formula’s deep knowledge drives strategic sponsorship success. 📈 Tech & Innovation Focus – Dropbox to spotlight AI-powered Dropbox Dash in the F1 ecosystem. 🌍 F1’s Commercial Growth – Driven by Liberty Media, Netflix’s Drive to Survive, and U.S. expansion. 🏆 Engaging New Audiences – With 41% of F1’s audience now female, brands are evolving their marketing strategies. As F1’s sponsorship market becomes increasingly competitive, standing out requires creative activation beyond race weekends. With 27 central sponsors and 51 brand deals at McLaren alone, the challenge is real—but so is the opportunity. Is this the new era of F1 sponsorship? Let’s discuss! 🏁 👇 #Formula1 #F1Marketing #Sponsorship #SportsBusiness #BrandStrategy #RightFormula #DriveToSurvive
