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Our very own Shachar (Shock) Torem just unveiled exciting new insights at Path to Purchase Institute’s Storefronts event on consumer perceptions of emerging in-store digital media. A few highlights, as a preview to research that will be unveiled in the coming weeks: - Nearly half of shoppers feel that digital screens enhance their in-store shopping experience, driving both brand discovery and purchase decisions - Relevancy in screen content and placement is paramount to delivering a value-added experience, intuitive to the in-store shopping journey - 1 in 4 shoppers report trying a new item or making an unplanned purchase based on in-store digital screens This is just the beginning—stay tuned as we continue to share more groundbreaking insights and exciting announcements on how in-store media is transforming the retail experience!   Reach out to media@vestcom.com to learn how we can help activate a holistic in-store media strategy that includes a complementary approach across both traditional print and emerging digital formats to optimize shopper engagement and drive incremental sales. #Storefronts2024 #RetailMedia #InStoreMarketing #ShopperEngagement #DigitalTransformation #RetailInnovation #shelfedge #Vestcom

Cautious optimism coming out of Target’s Q2 Earnings Call this morning. Target’s overall comparable sales are up 2%, with traffic, improved logistics and Target Circle 360 highlighted as key determinants. With Roundel and owned brands coming in strong this quarter, we’re looking forward to seeing the partnership between brands and Target continue to grow throughout the back half of the year. Find all this and much more in our quarterly recap!   Interested in how your brand could grow at Target? Get in touch with our Target specialists at info@thecpgretail.com today. #MarketPerformanceGroup #MPG

grocery retailer media networks are undoubtedly an opportunity, however, most customer purchases are still made in physical stores and without the ability to track these and tie them back to calculate a real ROI the opportunity will not be realized. Venvee has developed technology to use existing store camera technology to do this - ie retailers can quickly and with no additional CAPEX can begin understanding ROI and share it with the advertisers - if you have not seen this tech and are building a RMN then you should check out Venvee. #retailmedianetworks #grocery #grocerytech #retailinnovation

🚨 New case study alert! 🚨 Sherper's, a fourth-generation family-owned sporting goods store, saw a 28% increase in sales on Target Plus after switching to Zentail. 🔥🔥 We spoke with Kayla Schneider, Marketing & Ecommerce Manager and Jeremy Schneider, Ecommerce Marketplace Manager, to learn more about their experience with Zentail. Here are a few of the standout results they've seen: 🤝 Fast and Efficient Onboarding ⚡️ Lightning-Fast Product Listings 💥 Proactive Listing Management & Accuracy 🛟 High-Quality Support Learn why they chose Zentail and how it’s driving growth for Sherper’s on marketplaces like Target Plus. Check out the full story in the comments! 👇 #casestudy #ecommerce #targetplus #target #marketplace #ecommercesellers #multichannel

Currys Connected Media teams with STRATACACHE owned PRN to expand offering into UK Ireland stores — Retail Technology Innovation Hub

We're happy to share that AIT Magazine invited us to contribute an expert article on the importance and future of pop-up stores. In the article by LIGANOVA Group Co-CEO Torsten Dietz, we examine how pop-ups have become a vital part of modern retail strategy—enhancing emotional engagement and driving revenue. Get your copy of this beautiful magazine via the link in the comments – featuring both German and English text. #LIGANOVA #PopUpStores #BrandAwareness #RetailTrends #CustomerEngagement #BrandExperience

𝐐: "I’m the CMO at a growing CPG brand ($4.5M rev) and I built our store locator on Mapbox. When should I start thinking about moving off that? What should I look for in a new one?" Glad you asked. 𝐀: When thinking about moving off of an out-of-the-box store locator, there are three main things to ask yourself: 1️⃣ Is your product availability getting harder to track? 2️⃣ Are you spending too much time manually updating your locator? 3️⃣ Are you exploring the option of building audiences of retail shoppers as part of your marketing strategy? Keep reading for our tips on what to consider when evaluating your store locator options: https://lnkd.in/gkybVWsf #retailecommerce #storelocator #cpg #shoppability

At Soofa, we believe physical stores are not just locations for transactions—they're where discovery begins. As reported by EMARKETER, nearly 50% of shoppers say they first learn about new products in-store. With 85% of retail sales still taking place in physical stores, brick-and-mortar environments remain one of the most powerful ways to spark discovery, increase brand awareness, and influence purchasing decisions right at the point of sale. Our digital signage solutions not only enhance in-store experiences, but they're also fully integratabtle with RMN advertising and media, making it easy for retailers to activate in new whitespace areas like curbside delivery, entryways, checkout zones, and CPG display units. This seamless integration allows retailers to engage customers at multiple touch points, driving deeper connections and amplifying sales opportunities across the store. Elevate your in-store experience today! Send us an email hi@soofadigital.com to learn more. #retail #signage #communication #signagesolutions #digitakiosks

RETAIL MEDIA INSIGHTS 📊 1️⃣ It’s the fastest-growing ad channel today, projected to double from $55B to $130B in the next five years. 💡 2️⃣ Nearly all Retail Media spend is online 💻, yet the majority of shoppers don’t visit retailer websites or apps. 🚶♂️🚶♀️ 3️⃣ Despite the digital surge, 84% of purchases still happen in-store 🛍️🏬. As we ride the third wave of digital advertising 🌊—following Search 🔍 and Social 📱—I’m excited to join Quad and bring our In-Store Connect offering to life. 🚀 Together with an incredible team (Julie Currie, Kevin Bridgewater, Eric Ashworth, Kenny Olson, George Forge, Christy Bywell, Jamie McGarry, Joel Quadracci), we’re helping brands and retailers touch the lives of consumers with high-impact creative right at the point of purchase. 🎨🛒 Let’s redefine the in-store experience and create meaningful connections! 🔗💥 If you want to hop on the wave find us at GroceryShop next week! #RetailMedia #InStore #InnovateAtRetail