Fun Fact Friday: In February 1900, Milton Hershey rolled out the very first automobile in Lancaster, PA, a Riker Electric Vehicle, fully branded with “Hershey’s Cocoa” on the side to advertise his business. This battery-powered vehicle: • Weighed 3,500 lbs • Was equipped with 4 storage batteries (300 lbs each) • Could haul 2,000 lbs of cocoa goodness for 30 miles • Topped out at a thrilling 9 mph 💙 Why we love this: Long before fleet wraps and digital printers, Hershey was an early adopter of fleet graphics and used his vehicle to build visibility for the Hershey’s brand. That’s what we call a sweet strategy! info cred: https://lnkd.in/eHNuY4yc #FunFactFriday #FleetGraphics #FleetGraphicsHistory #FleetBranding #TKOGraphix #DriveYourBrand
