TK Kader’s Post

There are three key things I look at when I’m diagnosing the GTM strategy for a SaaS company that is struggling to grow: 1. Traffic: What are your consistent set of sales and marketing activities that you’re driving, and how much traffic are you driving to your core central asset? 2. Conversion: What’s the conversion rate of people coming to your website or landing page and taking action? 3. Activation: Out of the people engaging and taking action, how many are actually becoming customers? These three simple metrics help us understand where the bottleneck is. ❌ If you don't have enough traffic, nothing else matters. ❌ If you have traffic, but it's not converting, then the value proposition is the problem. ❌ If you have traffic, they're converting, but they're not activating, then you either have a sales/conversion process problem or a fundamentally flawed product. Let's go diagnose and fix it. These are all just problems. And they're all solvable if you are committed to revamping your GTM Strategy. If you're a SaaS Leader and you're looking to revamp your GTM Strategy to unlock growth, then grab a complimentary copy of my 5-Point SaaS Growth Strategy Guide. Just follow the link in the comments below. 👇

Are you still setting sales & marketing goals and OKRs and crossing your fingers to get there? That's like blindfolded skydiving —thrilling but not recommended! You know the feeling. So I decided to share a simplified 𝐈𝐍𝐕𝐄𝐑𝐓𝐄𝐃 𝐀𝐂𝐐𝐔𝐈𝐒𝐈𝐓𝐈𝐎𝐍 𝐅𝐔𝐍𝐍𝐄𝐋 with a step-by-step guide for sales & marketing goal planning that works and aligns goals with tactics. Because often I still see this happening: ❌ Sales or ARR Goals are set without knowing how to get there ❌ No one knows if goals/budget are realistic, just fingers crossed ❌ Planning is oversimplified, hence you won't hit the goal line ❌ Planning is too complex, hence not actionable, needs to be changed all the time, takes too much time ❌ Over-focusing on averages = unrealistic plan ❌ Bottom-up goal setting only does not tie into company goals. ❌ "Just add more leads" = inefficient Instead- Have control over your planning & demystify your next planning cycle: ✅ Growth is planned, not coincidence ✅ Quality over quantity = budget efficiency ✅ Multiply impact if you address multiple steps in the journey ✅ Consider real sales cycles, timing, and lead maturity ✅ Helps plan realistic budgets ✅ Suddenly OKRs become easy ❤️ 𝐇𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐭𝐡𝐢𝐬: 1️⃣ For monthly, quarterly or yearly planning 2️⃣ Adjust to your strategy (efficiency vs future growth) 3️⃣ Create multiple inverted funnels if needed, eg for Sales, for other segments, for channel groups, for partners.... 4️⃣ Combine bottom-up with top-down planning: Can reveal a gap to be closed 5️⃣ Informs your OKRs 💡 Disclaimer: These are just example numbers, metrics and initiatives, some things may not work for you and depend on your own business model. 👉🏻 Adjust! Download and let me know if this is useful or if you need a template! #marketingleadership #CMO #goalplanning #OKRs #quarterlyplanning #saasmarketing #b2bSaaS

The 2025 GTM Efficiency Playbook: Where Revenue Meets Precision 2025 is the year where efficiency isn't just the goal - it's the playbook. SaaS has changed - here's what's defining successful GTM strategies now: 👉 It's not just about cutting costs: It's about reallocating every dollar spent to its highest performing motion. Data shows companies operating with sub-100% GTM Efficiency Ratios achieve not only profitability but faster ARR growth. 📉 CAC is still rising - but what's overlooked? The hidden killers in your funnel: If your win rate on qualified leads is below 30%, you don't have a demand problem - you have a targeting problem. Misalignment between sales and marketing costs SaaS companies millions 💡 Expansion Revenue: The dark horse of growth: Did you know that for companies with $15M-$30M ARR, expansion now drives 40% of growth? That's a seismic shift from 2021's 30%. Yet, less than 50% of SaaS companies actively map their upsell motions to customer outcomes. Fix this, and you unlock compounding NRR. 🔥 Here's a Playbook for 2025 Efficiency: 1️⃣ Think like a CFO, act like a Marketer: Every GTM dollar spent must move the needle on profitability. Use metrics like CAC Payback and GTM Efficiency to benchmark your campaigns in real-time. 2️⃣ Redefine your ICP constantly: Segment your best-fit customers through an 80/20 lens. Interview churned accounts to refine who you shouldn't target 3️⃣ Stop over-optimizing the top of the funnel: Focus on "funnel velocity". The fastest-growing SaaS companies reduce lead-to-close timelines by 30% with hyper-aligned sales and marketing teams. SaaS winners in 2025 won't be those who spend the most - they're the ones who spend the smartest 🧐 Is your GTM strategy ready for the shift? Let's debate: What's the top metric you track for GTM efficiency? #SaaS #growth #gotomarket

Unlock the Full Potential of Your SaaS Marketing Strategy! Is your SaaS company ready to scale but lacking the strategic marketing leadership to get there? A Fractional CMO could be the game-changer you need! In our latest article, we dive into: 👉 What a Fractional CMO is and why SaaS companies are turning to them. 👉 The key benefits they bring, from cost-efficiency to expert-level insights. 👉 Step-by-step guidance on integrating a Fractional CMO into your leadership team seamlessly. 💡 If you’re a SaaS leader navigating high CAC, retention challenges, or scalability hurdles, this guide is for you. 📖 Read the full article here: https://lnkd.in/gJQ-Bj6b Don’t let your SaaS growth plateau—discover how a Fractional CMO can help you achieve marketing success without breaking the bank! 💼 #SaaS #FractionalCMO #MarketingLeadership #StartupGrowth #B2BMarketing

Most LinkedIn summaries read like a corporate press release. They tell, but don’t sell. The best executives position themselves like a brand. Here’s how: ✔ First 2 lines: Grab attention with a strong hook. "I drive $100M+ in revenue for SaaS companies." Most people never click ‘see more’, make these lines count. ✔ Middle section: Showcase impact. • Bad: “Experienced marketing leader with 15 years in B2B.” • Good: “Built a $50M demand-gen pipeline. Led marketing at X, driving 300% revenue growth in 2 years.” ✔ Final lines: Invite engagement. "Let’s connect if you’re scaling a SaaS company and need growth strategies." Does your summary position you or just describe you?

Every SaaS company wants a bulletproof GTM strategy—one that drives awareness, generates demand, and fuels pipeline growth. Yet, most GTM plans fall apart within months. Why? 🚨 They’re too static. Markets shift, customer needs evolve, and competitors move fast. Your GTM should be a living, breathing strategy—something you continuously iterate, develop, and test. It’s not a one-time launch doc. 🎯 They focus on the product, not the customer. A GTM strategy isn’t just about launching a product—it’s about solving a real problem for real people. If your positioning doesn’t resonate, your GTM won’t either. ⚙️ They lack executional depth. A strong GTM plan isn’t just messaging and audience personas. It’s a detailed, cross-functional action plan that aligns marketing, sales, and customer success around measurable impact. So, how do you build a GTM strategy that actually works? ✅ Think beyond the launch. Your GTM should cover pre-launch momentum, launch execution, and long-term growth plays. ✅ Obsess over customer pain, not features. The best GTM strategies sell the outcome, not the product. ✅ Align every team. Marketing, sales, CS, and product need to move in sync—otherwise, your pipeline will break down. What’s your biggest GTM challenge?

Ever poured months into a product or new services offering launch, only to see it flop? You're not alone. 95% of new products and GTM initiatives fail within their first year. Is your go-to-market (GTM) strategy setting you up for failure? Let's fix that. Here are 7 costly mistakes that could derail your product launch for B2B SaaS & Services companies: 1. Ignoring customer pain points Your product solves a problem no one has. Fix: Conduct thorough market research. 2. Targeting the wrong audience You're selling to people who don't need your solution. Fix: Define your ideal customer profile (ICP). 3. Weak value proposition Your messaging doesn't resonate with potential buyers. Fix: Clearly articulate your unique selling points. 4. Neglecting competitive analysis You're unaware of existing solutions in the market. Fix: Study your competitors and differentiate. 5. Poor pricing strategy Your pricing doesn't align with perceived value. Fix: Test different pricing models with your target audience. 6. Inadequate sales enablement Your team isn't equipped to sell effectively. Fix: Provide comprehensive training and resources. 7. Lack of post-launch support You abandon customers after they buy. Fix: Implement a robust customer success program. Winning at GTM launches is a game, with rules that can be understood. Do you catch yourself saying things like ... "maybe we just need better marketing" ... or "maybe we should pivot our product"? Then you might not be thinking strategically. The best thing to do in this situation is to PAUSE, step back, and work on your GTM strategy. Once you have a game plan, everything will become clear. What's the biggest GTM challenge you're facing right now? --- Ready to Get Growing? DM me to get simple, powerful Strategic Planning framework to unblock your Challenges and get Results. 🥷

This article does a great job breaking down these two approaches, and it got me thinking: so many businesses could benefit from a hybrid model, leveraging product-led strategies to build interest and sales-led tactics to close complex deals. In my experience, the real challenge is aligning your growth strategy with your product’s complexity and your target audience. Are you simplifying your sales process where it makes sense while providing enough depth for higher-value clients? What’s your take—does your business lean more toward product-led or sales-led growth, or are you blending the two? #sales #product #innovation #growthmindset

Thank you Prof. Dr. Amarendra Bhushan Dhiraj and CEOWORLD magazine for featuring this important topic about finding and keeping a great CMO. ☑️Can you relate to these five reasons? What would be #6? #B2BCEO #CMO #saas #innovation #digitalmarketing #marketing #leadership #CEO #software #CRO

I recently spoke with a SaaS Founder who hit nearly $1M ARR using just two growth channels: events and customer referrals. But how did she manage to scale so effectively with such a focused approach? She nailed three key areas that made all the difference: 1. Ideal Customer Profile (ICP) – She was crystal clear on who her best customers were, which allowed her to target the right people at the right time. 2. 10X Differentiator – She identified what made her product 10X better than the competition and communicated that effectively, making her offering irresistible. 3. Mobilized Two Channels – Instead of spreading herself thin, she focused on two major channels where her ideal customers hung out: events and customer referrals. These channels worked in harmony to drive steady growth. Now, after seeing such success, she’s ready to expand into additional channels and continue scaling. This is the power of a well-executed Go-To-Market (GTM) strategy. By focusing on what works and doing it well, she built a solid foundation—and now she’s ready to take it to the next level. If you’re a SaaS Founder looking to refine your GTM strategy and scale effectively, grab a complimentary copy of my 5-Point SaaS Growth Strategy Guide. Just follow the link in the comments below. 👇