What we learned at the Food & Drink Expo 2025 👇 Our food & drink team recently returned from the NEC Birmingham with fresh insight into the trends, innovations and challenges defining the sector right now. This year’s expo made one thing clear: food and drink brands are entering a new era - where functionality meets flavour, data drives decisions, and sustainability is about progress, not perfection. Consumers are demanding more - from mood-boosting benefits to premium experiences that feel worth the spend. And in an environment shaped by rising costs and global uncertainty, it’s those brands with clear purpose, agility and smart storytelling that will stay ahead. The expo reinforced the importance of insight-led campaigns and meaningful brand narratives that cut through. If you're a food or drink brand looking to evolve, grow or stand out - we’d love to talk. Read more here: https://lnkd.in/e5mE37H8 #FoodAndDrinkExpo #FMCGPR #ConsumerPR #FDE2025
