Waitrose & Partners is a go-to destination for special occasions, whether people are shopping for their mum’s birthday or the first sunny weekend in May. ☀️ Not only that, it’s coming up with innovative solutions for driving results. How, you ask? By leveraging real-time insights to deliver more relevant ads to audiences. Dive into this piece to discover how the supermarket group tapped into weather data to boost both relevance and engagement — and reach shoppers at the perfect time → https://goo.gle/4bRQEzV #ThinkWithGoogle #MarketingStrategies #DataDrivenMarketing #DigitalAds #Waitrose
