Then I Met You’s Post

Since Canva is down – let's do something productive! 💡 Open AnswerThePublic and search for keywords close to your brand. I tried "Korean cosmetics" as an example and found some interesting insights from Germany! 🌍 Did you know people are curious about why Korean skincare is so popular, if it’s better, and how safe it is? Korean beauty is clearly making waves – and it's all about innovation and results! 🌸🇰🇷 #KBeautyGermany #KoreanCosmetics #BrandStrategy

An artistic approach for a new skincare brand Amoebic X Noramble 𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 Amoebic is a luxury skincare brand that has entered the market to put a natural, luxurious product into the skincare market. 𝗡𝗼𝗿𝗮𝗺𝗯𝗹𝗲'𝘀 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 We created a series of minimal watercolour illustrations to elevate the brand's luxurious nature. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀 👉 Visual identity 👉 Naming 👉 Packaging design 👉 Creative direction 👉 Brand guidelines

Fashion collaborations are so over, this is what's next: Collaborations evolved from attention management to world-building, with brands using it to build their full-stack experiences. As a marketing strategy, it makes sense: it capitalizes on experiential spending, diversifies revenue streams, provides value innovation, enforces brand differentiation through taste and aesthetics, creates immersive settings (it’s a short line from the Museum of Ice Cream to the Coach Coffee Shop), and showcases a brand’s quality/provenance/artistry. This fusion-as-a-strategy is aligned with big brands’ ambitions to be cultural players (LVMH) and to “create identity that transcends what we sell” (Prada). The ultimate branding is of our time and how we pass it, so brands use collaborations to curate what we eat, how we travel, the art and culture we have access to, the entertainment we enjoy, in addition to what we wear. The operative word here is curation. Through it, brands articulate their taste and set themselves up as taste arbiters. Taste assumes a level of abstraction - or universality - that can be applied far beyond a brand’s original market. It’s a filter, not an output. Brand taste is also a through line connecting different areas of culture into a recognizable brand narrative. There’s more than one way to tell a story, and world-building is about interstitial storytelling, with one area of culture (e.g. food or art) conveys a piece of emotional puzzle compatible, but different, to others. Operating in multiple cultural areas is less a matter of a Renaissance skillset and more a business necessity. Karl Lagerfeld changed his title of “fashion designer” into “creative director,” changing the nature of talent of those running fashion brands (he also famously said that if he weren’t in fashion, he’d be in advertising, such was his propensity for image-making). His shows were exercises in experimentation and creativity (like the one on the Great Wall in China just before the opening of Beijing Olympics), but it was Marc Jacobs who shaped art x fashion collaborations as we know them today. Richard Prince, Jeff Koons, Stephen Sprouse, Yayoi Kusama and Takashi Murakami all transformed LV products into their canvas. Creative directors are in charge of making a brand culturally visible, making cross-cultural collaboration a savvy survival strategy. Fashion has a waning cultural influence (and market power), so brands are moving into areas that consumers find aspirational and spend money on (food, hospitality, wellness, art, furniture…) to ensure their brand longevity. https://lnkd.in/en3tQgV6

YUNRÉ - branding, packaging, and social media for a skincare brand 🍋 #branding #brandidentity #brandingdesign #branddesign #logo #logotype #logotypedesign #packaging #packagingdesign #productpackaging #skincare #skincarebranding #visualidentity #graphicdesign #graphic #graphicdesigner #creativepackaging #creativestudio #artdirection #socialmedia #design


Title: "Embracing Excellence: An Excursion to Brilliant Certainty" Presentation: Welcome to the universe of excellence, where skincare is taking care of oneself, cosmetics is workmanship, and certainty is vital. In this blog, we'll investigate the nuts and bolts of skincare, the wizardry of cosmetics, and the force of internal excellence, assisting you with opening your generally brilliant self. Skincare Improved: A decent skincare routine doesn't need to be muddled. Begin with a delicate cleaning agent to eliminate soil and cosmetics, trailed by a lotion to hydrate and safeguard your skin. Remember sunscreen — it's your best guard against maturing and skin harm. Cosmetics Made Simple: Cosmetics ought to improve your normal magnificence, not veil it. Begin with a light establishment or colored lotion, add a bit of blush for a solid gleam, and get done with mascara to characterize your lashes. Play with lip tones and eye shadows to communicate your style. Inward Magnificence Radiates Through: Genuine excellence comes from the inside. Practice taking care of oneself by eating great, working out, and getting sufficient rest. Develop a positive outlook, practice appreciation, and encircle yourself with individuals who elevate and motivate you. Observe Variety: Excellence is assorted, as are we. Embrace your novel elements and praise the magnificence in others. Search for brands that advance variety and inclusivity, and backing their main goal to make excellence open to all. conclusion: Magnificence is an excursion — one that beginnings with self esteem and acknowledgment. Embrace your uniqueness, care for your skin, and communicate your thoughts through cosmetics. Keep in mind, magnificence isn't about flawlessness, yet about certainty and self-articulation. Thus, radiate brilliantly and let your magnificence transmit from the inside. Warm respects, Asma khan #️⃣ Unlocking Creativity: Crafting Compelling Content for Every Audience #️⃣ The Power of Words: How Content Can Transform Your Brand #️⃣ Captivating Audiences: Secrets to Engaging Content Creation #️⃣ From Idea to Article: The Creative Process of a Content Creator #️⃣ Content is King: Building Your Brand Through Strategic Storytelling #️⃣ Mastering the Art of Content Creation: Tips and Techniques for Success #️⃣ Creating Impactful Content: Strategies for Connecting with Your Audience #️⃣ The Science of Storytelling: Using Narrative to Drive Engagement #️⃣ Crafting Your Voice: Establishing a Unique Style in Content Creation #️⃣ Beyond Words: Incorporating Visuals into Your Content Strategy.

I'm excited to share a fascinating deep dive into two transformative journeys in the beauty industry. These aren't just case studies – they're stories of brands that dared to reimagine what packaging could do 👏 🎇 The first tale (case #3) follows a natural cosmetics brand that turned their foundation bottles into social currency for Asian Gen Z. 🎇 The second narrative (case #4) unveils how a clinical skincare line translated complex science into a design language and boosted consumer trust. Inside the report, you'll discover: ✨ The psychology behind Gen Z's packaging preferences ✨ How cultural and generation nuances shaped design decisions ✨ The delicate balance of scientific credibility and aesthetic appeal Perfect for: 📈 Beauty brand owners 🎯 Marketing directors 💡 Product developers ⚡️ Beauty startup founders Full Report for case study 3&4: https://lnkd.in/gknj79ds Explore previous report for case study 1&2: https://lnkd.in/gHm_dBNs 🔗 [Link to report] #BeautyIndustry #BrandStorytelling #PackagingInnovation #BeautyTech

Drunk Elephant built a billion dollar skincare brand in just 7 years. Let’s break down the creative of this “tween skincare” sensation: All of the branding and aesthetic of Drunk Elephant feels like a candy shop. Bright, poppy colors and an unbelievable amount of decoration in everything they do It feels like something that fits in Claire’s or Toys”R”Us rather than Sephora Their emails are no exception Every single one is BUSY and almost hard to look at But I doubt “31 year old men with sensory sensitivity” is their target market Which is why I think it’s actually genius and probably crushes with their primary demographic Their emails, their ads, the social posts they put out All have what it takes to keep up with the miniscule attention span we’re all being trained for (and especially those of tween kids) → They’re using a design system, but it’s HUGE It takes looking through a good few dozen of their emails to see the patterns start to pop out. There are just so many variations of their blocks and modules But ultimately, they are obviously working within a greater system to put together creative → Three primary content pillars While there is a ton of variation within the design of the emails They typically stick to three creative content pillars Product features, routine tips, and customer / team stories So if you have what it takes to brave the sensory overload of +200 of their emails To try and draw some inspiration on how to hit the Gen Alpha market Make sure we’re connected and comment “Drunk Elephant” and I’ll send you the swipe file! You can also download it directly here -->> https://lnkd.in/e_gzUJ5p

Cosmetics Visualization for your brand

When your skincare brand shines brighter than your highlighter, you know you’ve nailed it. ✨ Skincare brand identity? Checked off my to-do list. 🚀 I took a bland, outdated look and gave it a glow-up worthy of the ‘gram. Think more “stunning selfie” and less “awkward yearbook photo.” 💃 Ready for the twist? A powerful visual identity isn’t just a facelift—it’s a full-blown transformation. Imagine your brand going from a wallflower to prom queen overnight. 💡👑 Double-tap worthy? A killer visual identity makes your audience linger and your sales soar. No more blending in. It’s time to stand out. 🌟 I’ve seen how a brand can go from meh to marvelous. If you’re dreaming of that glow-up too, hit me up. Because your brand deserves to slay like it’s walking a red carpet. 🙌 TL;DR: I fixed it, made it fab, and now it slays. 💥 #BrandGlowUp #SkincareGoals #graphicdesign #logo #brandvisualidentity #VisualVibes

How I Helped a Natural Skincare Brand Stand Out in a Saturated Market 🌿 Working with a passionate natural skincare brand was a rewarding experience. The challenge? 🤔 Differentiating them in a highly competitive industry where everyone is offering similar ‘natural’ promises. Here’s how we tackled it: 🤗 1. Brand Storytelling: ✍🏽 We crafted a narrative that truly resonated with their unique values—highlighting not just the ingredients, but the founder’s passion and authenticity. 2. Visual Identity: 👀 The brand’s visual identity was designed to reflect purity and sustainability. Every element, from the logo to the packaging, communicated this vision. 3. Audience Connection: 👩🏽💼 We focused on building a deeper emotional connection with the target audience by aligning the brand’s voice with customer values like clean beauty and eco-consciousness. 4. Product Differentiation: 😃 Instead of blending in, we honed in on what made the products unique—emphasising the small-batch process, organic sourcing, and transparency. 5. Consistency Across Platforms: 👩🏽💻 We ensured their brand message and aesthetics were consistent across all touch points—social media, website, and packaging—creating a seamless experience for the customers. This holistic approach helped the brand cut through the noise and build meaningful connections with their customers. Seeing them thrive in the market has been the most fulfilling part! How do you ensure your brand stands out? Let’s chat in the comments!👇