Make your tickets at your small event expensive and free. Most people underprice their event. The true cost of that is you will have to cut back on what you spend on the magic. • The magic creates the moments. • The moments create the talk. • The talk creates the reputation. This is a broken business model. And this is the model the small event industry follows. The reason we can give 10% of our seats away for free is because our tickets are priced so that we can afford it. If you dream of creating your event, I will share 16 years of knowledge in one single day. How to do a world-class event from a cowshed. London workshop. Oct 17th.
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