The Desire Company’s Post

Hey LinkedIn — where’s the retail media love? Retail Media is a multi-billion dollar industry reshaping the future of advertising—and yet, it’s missing from the LinkedIn Top Voice program. Surprising, right? At The Desire Company, we believe in elevating real expertise—because when people who actually know what they’re talking about get a platform, everyone benefits. So, LinkedIn, here’s a nudge: It’s time to recognize Retail Media with its own Top Voices category. And when you do, let’s start with a few names who are already shaping the conversation: Eric Sheinkop (my co-founder, and yes, also my husband—but mainly a true visionary in this space), Andrew Lipsman, Kiri Masters, Drew Cashmore, Ryan Diehl, MBA. This moment actually reminds me of a pivotal conversation I had back in 2013 while at The Coca-Cola Company. Alongside Jonathan Mildenhall, we suggested to Cannes Lions International Festival of Creativity that they evolve the Advertiser of the Year title to Creative Marketer of the Year—a subtle but powerful shift that better reflected the future of marketing. They made the change. LinkedIn, let’s evolve. Retail Media deserves its own Top Voices category. 📖 Read my blog on this topic: Why Retail Media Belongs in LinkedIn’s Top Voices Program. Link in comments.