In this week’s In Brief, Scott Moody highlights articles that unpack the forces reshaping how brands move. 🧠 Strategy is getting an AI upgrade, with deep research tools pushing agencies to think faster, dig deeper, and brief smarter. 🫶 Meanwhile, old-school brand mascots are stepping back into the spotlight—because, in uncertain times, familiarity (and a little weirdness) works. ⚖️ Meta’s landmark battle with the FTC could redefine the rules of digital advertising. 🚨 And as Gen Z doubles down on accountability, performative DEI just won’t cut it anymore. Add tariff tensions to the mix, and brands face a choice: play it safe or get creatively uncomfortable. #marketinginsights #marketingnews
