McDonald's’s and its agency, Publicis Media, built the McScore, a tool that made it easy for the brand to measure and optimize its streaming video campaigns on our platform against four separate KPIs and deliver a more impactful message. See how McDonald's used its own branding performance indicator to learn if its audience is really Lovin’ its campaigns.
Clint G.
2w
This is great to see the drive to get closer to real time measurement and data in video campaigns by adtech/agency/brand. I now realize that I have been SIMBA for that past 4+ years at an intensity with brands and retailers that only AI should accommodate 🤣 and I’m lovin it!
Love the idea of the McScore--more brands need to think outside the box and consider what KPIs (or combination of KPIs) truly represent their goals rather than acquiesce to the status quo.
Senior Media Executive | Architect of Global Digital Media Strategies | Trusted Industry Voice
2wYet another collab between The Trade Desk and a global brand seeking insights and bespoke client service and media measurement tools. Awesome job, TTD + Publicis Media!