The Trade Desk reposted this
"When you have that [the brand DNA] and it's rooted in everything you do, we don't have to worry about looking or sounding like someone else because we know who we are." On this episode of The Current Podcast, Stellantis’ CMO Rajoielle “Raj” Register explains why every brand under the Stellantis umbrella needs its own distinct voice — and how that clarity helps the company stand apart from competitors like General Motors, Ford and Tesla. Register also talks about building consistent storytelling across channels, what she’s learning from AI and why she’s obsessed with connecting marketing action to tangible business outcomes. Listen: https://bit.ly/4joUtz0 #marketing #brand #ai
