The Premier League’s Post

London

"The Hiring trends within Sports industry in Japan recently" While we are supporting a variety of clients within sports industry in Japan, there are two main hiring trends. 1. Because basketball industy is growing so quickly, jobs within basketball industry is increasing dramaticallly 2. In past few years some sports leagues had became professional league from amateur or new professional league was born from scrattch (rugby, table tennis, dance and so on), and also in a near future volleyball and handball leagues are planed to be professional. Accordingly, each teams within the leagues is trying to be more independent financially by increasing sales revenue. That's why a lot of sports teams started to hire sponsorship sales specialists. These are the example. 1. new jobs within basketball industry in Japan -------------------------------------- ■International league NBA started to look for Merchandising Partnerships Lead https://lnkd.in/gDwcGvGY ■Domestic league B league is looking for sales, activation, business strategy and so on https://lnkd.in/gZwSiZfu ■Domesitc b league club One of B league club "金沢武士団" is looking for digital professional as a side-business/ full remote job https://lnkd.in/gEhAgn6E --------------------------------------- 2. sponorship sales jobs in sports industry --------------------------------------- ■International league Head of Business Development for the Japan business at an international leading sports league https://lnkd.in/gVVtB8kh ■Internatinal marketing agency Head of Japan office（Head of Sales in Japan） ■domestic clubs Tokyo Verdy (football) https://lnkd.in/gGfcMcZx Suntry （rugby） https://lnkd.in/gP9ibSzD Zeekstar Tokyo （Handball） https://lnkd.in/gU-xxxs4 Professional baseball team https://lnkd.in/gQ-dm2eg --------------------------------------- Since the number of jobs are increasing/ the number of candidates are not increasing, the hiring market has been more competitive for employers, especially for bilingual talents.....

Exploring the dynamics of sports marketing teams: What works best? ⁉ Joining EISG opened my eyes to the diverse ways sports rightsholders structure their marketing teams. From my conversations with marketing leaders in the Premier League to those in League 2 and other sports, the differences are striking. 👀 While top leagues feature robust teams covering all marketing verticals like social, content, creative, digital, and brand, smaller clubs often operate with minimal staff. Large disparities even take place even within the same league! We recently helped a League 1 club hire an interim Head of Marketing, which also gave us a good insight into their team structure, and it is impressive! They have seven Marketing Executives who sit beneath the Head of Marketing, working across all marketing verticals alongside other departments such as Commercial and Ticketing, Retail, and the stadium events space. Yet, this isn’t the case with other clubs in the same league, who operate with just a couple of marketers! ⚽ Across the sports industry, marketing teams are growing and specialising, not just across departments but also across focus including digital, paid media, email marketing, etc. No matter the league or sport, it is clear that robust marketing teams are a must if they want to progress and stand out from others. What team structure do you believe drives the best marketing results in sport? Share your thoughts! #sportsmarketing #football #recruitment #marketingstrategy #contentstrategy

Excited with this announcement!! 😁 *MULTI-AWARD WINNING M&C SAATCHI SPORT & ENTERTAINMENT ANNOUNCES UAE EXPANSION* M&C Saatchi UAE is expanding its regional capabilities by adding the multi-award-winning M&C Saatchi Sport & Entertainment to its remit. With a legacy of delivering impactful campaigns for global giants including Barclays, LEGO and Kia, M&C Saatchi Sport & Entertainment has been at the forefront of passion-driven marketing for 20 years, connecting brands to consumers through the things they love making brands culturally relevant through passions. As part of the M&C Saatchi Group, this new addition marks M&C Saatchi Sport & Entertainment’s seventh global office since its establishment in 2004. Recognized for its creative excellence, the agency has earned multiple industry accolades, including being named Agency of the Year at the UK Sponsorship Awards and winning the Sport Industry Agency of the Year title a record six times at the Sport Industry Awards. The agency’s entry into the UAE is driven by growing client demand in one of the world’s fastest-growing sports and entertainment markets, and it is all set to replicate its global service model. Delivering powerful 360-degree campaigns across sponsorships, PR, social, digital, content, activations, and more—all designed to resonate deeply with the passions of the GCC market. The offer will be led by M&C Saatchi Sport & Entertainment Managing Partner Ross Watson, who will export his expertise running multi-market campaigns and will be supported by Rasha Lambe, Business Director, who will spearhead client work, driving the agency’s growth with a team of passion specialists in the region. M&C Saatchi UAE’s existing client network is already engaging with the expanded offering, with AC Milan and its Middle East hub, Casa Milan Dubai, inking a partnership and many more opportunities currently being explored. M&C Saatchi UAE CEO Scott Feasey commented, “Now is the ideal time to launch Sport & Entertainment in the GCC- a market experiencing remarkable growth and gaining global recognition. This new offering not only complements our existing services but also positions us to significantly amplify the impact of brands in this thriving sector. I’m very excited to welcome the agency to the region.” Ross Watson said, “We feel there is a real opportunity to bring our specialism and approach to brands based in the Middle East where we can combine the global knowledge and expertise of our London HQ with local market expertise through a uniquely blended team of passion specialists to give clients exactly what they are looking for- global thinking with local nuance.”

From Bleachers to Boardrooms: Sports Marketing Managers Drive Fan Engagement & Sponsor Partnerships 🏀⚽️🏆 Sports marketing is more than just cheering for your team. It's a dynamic field that combines passion, strategy, and creativity to engage fans and attract lucrative sponsorships. Sports marketing managers are the masterminds behind these efforts. They wear many hats, orchestrating a wide range of activities: * Fan Engagement: Creating memorable experiences for fans through social media campaigns, interactive events, and unique promotions that connect them with their favorite teams and athletes. * Sponsor Acquisition: Identifying and securing strategic partnerships with brands that align with the team's values and target audience. * Brand Activation: Developing innovative ways to showcase sponsors' brands during games, events, and through digital platforms, maximizing brand visibility and ROI. * Content Creation: Producing engaging content – from social media posts to video highlights – that resonates with fans and builds strong brand relationships. * Data Analysis: Leveraging data analytics to understand fan behavior and sponsor performance, optimizing campaigns for maximum impact. This dynamic role requires a unique blend of skills: * Passion for Sports: A deep understanding and love for the sport fuels the drive to connect with fans and create impactful campaigns. * Marketing Expertise: A solid foundation in marketing principles, including brand management, digital marketing, and event planning. * Communication Skills: The ability to effectively communicate with fans, sponsors, athletes, and internal teams to build strong relationships. * Data-Driven Decision-Making: The ability to analyze data and use insights to inform strategy and optimize results. If you're passionate about sports and have a knack for marketing, consider a career in sports marketing. It's a rewarding field where you can make a real difference in the lives of fans and businesses alike. #sportsmarketing #fanengagement #sponsorships #marketing #digitalmarketing #contentmarketing #dataanalytics #sportsindustry #career

This BizBash article perfectly captures the essence of why outdoor activations are a golden opportunity to connect with audiences. Here's why summer sponsorships reign supreme: Captivated Crowds: People are naturally drawn outdoors in the summer, creating a prime opportunity to engage a wider audience. Festivals, fairs, and sporting events provide the ideal launchpad for your brand to shine. Searing Brand Impressions: Sunny days often translate to lasting memories. Interactive sponsorships that spark joy and connection become unforgettable brand associations. Larger-than-Life Engagement: Outdoor spaces allow for expansive activations that can't be contained indoors. Think big, bold experiences that truly immerse potential customers in your brand story. Ready to take your brand to the next level this summer? Let's chat about how Tandem Partnerships can help you craft the perfect outdoor sponsorship activation to connect, engage, and leave a lasting impression on your target audience. Email us now at info@tandempartnerships.com #SummerMarketing #ExperientialMarketing #BrandActivation

Job opportunity in Budapest

"New global jobs within Sports industry in Japan" Since the number of jobs are increasing, the hiring market has been more competitive for employers, especially for bilingual talents. On the other hand, now is the good timing to look for a new opportunity or candidates. 1. Booming industry which is Basketball  -------------------------------------- ■International league NBA, Head of Sales & Business Development, Media https://lnkd.in/gt2S3Rx5 ■Domestic league JAPAN Professional Basketball League, International business  https://lnkd.in/g73-KU3W --------------------------------------- 2. e-sports --------------------------------------- ■Internatinal marketing agency  Sportfive , commercial partnership manager https://lnkd.in/gitJWjJz --------------------------------------- 3. Golf  --------------------------------------- Trackman, b to b sales https://lnkd.in/gCaCjcH2 --------------------------------------- 4. Baseball  --------------------------------------- Rapsodo, Technical Support Engineer https://lnkd.in/gKWSdQAC --------------------------------------- 5. Sports hospitality and sports digital marketing agency ------------------------------------------ Octaogon, account manager https://lnkd.in/gjDZQWbB Red Lantern, Creative video lead https://lnkd.in/gHWQhuSp ------------------------------------------ You can check a lot of other Japanese domestic roles below https://lnkd.in/gHX8fwCZ

What are the best ways to measure sponsorship activation? 📈   Having helped a couple of sports properties appoint Partnership Activation Managers, this has enabled me to connect and talk with a lot of people across the partnership activation landscape.   Interestingly, one thing that became clear is the importance of measuring the success of partner activations against the objectives originally set out between the brand and sports property themselves.   Sponsorships involve a range of activations from targeted email campaigns to content campaigns and immersive fan zone experiences, each designed to achieve specific goals set at onboarding 🎯   But how do we measure success? Is it through Surveys? Sign ups? Lead generation? Engagement❓   Having discussed with lots of people across partnership activation, everyone seems to be doing it slightly differently, and it is clear that there is no one-size-fits-all answer!   For any individuals who work across the partnership activation landscape, I would love to know your most optimal metrics to track success. Let’s discuss in the comments!   #partneractivation #engagement #sport #recruitment #talent

This is how you do sponsor activations to perfection. Shoutout to Honda and their team & if you're interested in sponsorship activations. Take notes. Here’s the 5 things they did well. 1. Follow the scroll. It’s so natural for you to follow a scroll on social media. They integrate the copy in the scroll to maintain your attention. 2. Words matter It looks simple, but simplicity is often the toughest. For this ad to work, the poem needed to flow from bottom to top and vice versa. Otherwise, it would have fallen flat. 3. Archival footage Not relying on your current or past athletes for footage does help Honda. Instead, you focus on being creative, not on managing a schedule. 4. John Cena Let actors act and narrate, and let athletes do what they are best at. John Cena is a huge Honda fan and has often spoken about his Honda Type R. Brand association plays a role here. 5. Timing The ad debuted on Oct. 6 during the Sunday Night Football broadcast. Honda also serves as the title sponsor in the U.S. for releasing “Senna” and will be part of an F1 Las Vegas takeover. This marketing is intelligent, powerful, emotive, and inspirational, with exceptional execution. Modern-day marketing is often awful, but an ad like this always comes along. Copywriting masterpiece: 10/10.